Mehr als ein Baumarkt
BAUHAUS (bauhaus.ru) earns a Brand Analyzer score of 80 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands. Among 5332 E-commerce brands analyzed, BAUHAUS ranks in the 66th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 76/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 46/100, Brand Authority 46/100.
BAUHAUS is a multinational DIY store chain headquartered in Belp, Switzerland, founded in 1960. It operates as a full-service home improvement retailer, offering a wide range of products for home improvement, gardening, and construction, both in physical stores and online. The company emphasizes quality brands, competitive deals, and expert customer services, targeting DIY enthusiasts, homeowners, and professionals across Europe.
| Brand Name | BAUHAUS |
|---|---|
| Domain | bauhaus.ru |
| Industry | E-commerce, Manufacturing |
| Founded | 1960 |
| Headquarters | Belp |
| Main Competitors | OBI (89/100), Hornbach, Leroy Merlin, Castorama, Toom Baumarkt, Bricomarché, Praktiker |
Moz Domain Authority 12/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
BAUHAUS has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "BAUHAUS Online-Shop - Ihr Fachcentrum, wenn" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Facebook, YouTube, Instagram, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
BAUHAUS scores 49/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BAUHAUS has a limited AI-visibility profile at 49/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 12/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BAUHAUS from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is BAUHAUS?", Claude could identify the brand as of August 2026. BAUHAUS is a large European home improvement and DIY retail chain originally from Germany, and bauhaus.ru is its Russian-market website offering building materials, tools, garden supplies, and home renovation products. Best known for Being a major DIY and home improvement hypermarket chain, similar to OBI or Leroy Merlin.
When asked "Best brands similar to BAUHAUS?", Claude would recommend BAUHAUS as of August 2026. It's a well-known player in the home improvement retail space, so it fits naturally alongside similar large DIY chains.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BAUHAUS's main competitors include OBI (89/100), Hornbach, Leroy Merlin, Castorama, Toom Baumarkt. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
BAUHAUS and OBI are competitors in E-commerce. Brand Analyzer scores BAUHAUS at 80/100 and OBI at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to BAUHAUS include OBI (89/100), Hornbach, Leroy Merlin, Castorama, Toom Baumarkt. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
BAUHAUS has limited AI-search visibility, scoring 49/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 39, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BAUHAUS official site
BAUHAUS was founded in 1960. BAUHAUS operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BAUHAUS is headquartered in Belp. BAUHAUS operates in the E-commerce category.
Sources: Wikidata
BAUHAUS scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BAUHAUS official site
BAUHAUS offers a wide range of home improvement, garden, and DIY products, including building materials, tools, and related supplies. The company also provides expert advice and additional services, available both in physical stores and through its online shop, catering to both retail customers and professional users.
Sources: BAUHAUS official site
BAUHAUS is a multinational DIY (do-it-yourself) store chain headquartered in Belp, Switzerland. Founded in 1960, it operates as a full-service home improvement retailer, providing both physical stores and an online shop (bauhaus.ru) that sell products for home improvement, gardening, and construction.
Sources: BAUHAUS official site
BAUHAUS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BAUHAUS official site
BAUHAUS sells a broad range of home improvement, garden, and DIY products, including building materials, tools, and related goods. It also offers expert advice and additional customer services, combining online and in-store shopping to serve both amateur DIY enthusiasts and professional tradespeople.
Sources: BAUHAUS official site
BAUHAUS is used by DIY enthusiasts, homeowners, and professionals who need products and services for home improvement, gardening, and construction projects.
Sources: BAUHAUS official site
BAUHAUS is known for being a large multinational DIY store chain that offers a comprehensive selection of quality brands for home improvement, gardening, and construction, combined with expert advice and services that extend beyond a typical hardware store.
Sources: BAUHAUS official site
Ranked closest to BAUHAUS: Barker Shoes (80/100), Bandai Namco (80/100), Beconfident (80/100), Bed Bath & Beyond (80/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).