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Bazalt Groep (bazalt.nl) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 55th percentile of 31550 Education brands.
Bazalt Groep is a Dutch organization (bazalt.nl) that provides training, coaching, educational consultancy, and educational publications for schools and childcare organizations. It aims to support the development of every child by strengthening the professionals who work with them. The organization positions itself as a quality partner in educational development for schools, childcare providers, and education professionals in the Netherlands.
| Brand Name | Bazalt Groep |
|---|---|
| Domain | bazalt.nl |
| Industry | Education, Non-profit |
| Founded | 1916 |
| Headquarters | Moscow |
| Parent Company / Owner | Rostec |
| Main Competitors | CPS Onderwijsontwikkeling en advies (77/100), APS (Algemeen Pedagogisch Studiecentrum) (72/100), KPC Groep (61/100), Edux Onderwijspartners (81/100), Noordhoff Uitgevers (80/100), ThiemeMeulenhoff (76/100) |
Moz Domain Authority 31/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,645,382 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bazalt Groep biedt jou kwaliteit in training, coaching, onderwijsadvies en educatieve uitgaven voor scholen en kinderopvang." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bazalt Groep's main competitors in Education: CPS Onderwijsontwikkeling en advies (77/100), APS (Algemeen Pedagogisch Studiecentrum) (72/100), KPC Groep (61/100), Edux Onderwijspartners (81/100), Noordhoff Uitgevers (80/100).
Sources: Brand Analyzer scan
Bazalt Groep has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 33, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bazalt Groep official site
Bazalt Groep was founded in 1916. Bazalt Groep operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bazalt Groep is headquartered in Moscow. Bazalt Groep operates in the Education category.
Sources: Wikidata
Bazalt Groep scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bazalt Groep official site
Bazalt Groep can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bazalt Groep official site
Bazalt Groep is owned by or part of Rostec. Bazalt Groep operates in the Education category.
Sources: Wikidata
Bazalt Groep scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bazalt Groep has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,645,382 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bazalt Groep: Bastyr University (75/100), BASIS Independent Schools (75/100), Berlin-Brandenburgische Akademie der Wissenschaften (75/100), Birkbeck, University of London (75/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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