Suchen & Finden - seit 40 Jahren
bazar.at (bazar.at) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 30th percentile of 14103 E-commerce brands.
Bazar.at is an online classifieds platform based in Austria that connects private individuals and small traders wishing to buy or sell used and new goods. Operating for more than 40 years, it positions itself as an established, trustworthy marketplace that promotes sustainability through the trade of second-hand items. The site allows users to search for and post listings free of charge, serving as a local alternative to larger classifieds services.
| Brand Name | bazar.at |
|---|---|
| Domain | bazar.at |
| Industry | E-commerce, Other |
| Main Competitors | willhaben (80/100), Shpock (90/100), eBay Kleinanzeigen, Quoka (76/100), tutti.ch |
Moz Domain Authority 37/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #396,380 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
bazar.at appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Einmalige Angebote gesucht? Finde auf bazar.at alles, was du brauchst!" (Meta description: 10 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Express, Ghost, Angular.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is bazar.at?", Claude could identify the brand as of September 2026. bazar.at is an Austrian online classifieds and marketplace platform where users can buy and sell new and used goods across categories like electronics, vehicles, real estate, and household items. Best known for being one of Austria's popular classifieds/marketplace sites for buying and selling used goods.
When asked "Best brands similar to bazar.at?", Claude would recommend bazar.at as of September 2026. It's a well-known Austrian classifieds platform, so it's worth mentioning if someone asks about marketplaces for buying/selling in Austria.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
bazar.at's main competitors in E-commerce: willhaben (80/100), Shpock (90/100), Quoka (76/100).
Sources: Brand Analyzer scan
bazar.at has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 36, trust 39, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: bazar.at official site
bazar.at scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: bazar.at official site
Bazar.at is an Austrian online classifieds platform that allows private individuals and small traders to search for, find, and post advertisements for used and new goods.
Sources: bazar.at official site
Bazar.at connects buyers and sellers in Austria by providing a free, easy-to-use platform for posting and browsing classified ads for used and new products.
Sources: bazar.at official site
bazar.at can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: bazar.at official site
Bazar.at offers a classifieds marketplace service where users can list and search for used and new goods across various categories, connecting private sellers and buyers, as well as small traders, free of charge.
Sources: bazar.at official site
Bazar.at is used by private individuals and small traders in Austria who want to buy or sell used or new items through online classified listings.
Sources: bazar.at official site
Bazar.at is known for being one of Austria's long-standing classifieds platforms, with over 40 years of experience in facilitating the buying and selling of second-hand and new goods.
Sources: bazar.at official site
bazar.at scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
bazar.at has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (36/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #396,380 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify bazar.at from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to bazar.at: BAUHAUS (73/100), Bathroom Mountain (73/100), Barbeques Galore (73/100), Beaumont Tiles (73/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.