Where the World's Best Creators Connect
Behance (behance.net) earns a Brand Analyzer score of 92 out of 100, placing it in the Iconic tier among Media & Entertainment brands, Technology brands, Marketing & Advertising brands. Among 2070 Media & Entertainment brands analyzed, Behance ranks in the 97th percentile (category average 69, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 85/100, AI Discoverability 55/100, Brand Authority 85/100.
Behance, founded in 2005 and owned by Adobe, is an online platform and community for creative professionals, including designers, illustrators, photographers, and artists. It allows users to build custom portfolios, showcase their work, and gain visibility through analytics tools. Behance connects creators with hirers and collaborators, positioning itself as a leading destination for creative discovery and professional opportunity within Adobe's broader creative ecosystem.
| Brand Name | Behance |
|---|---|
| Domain | behance.net |
| Industry | Media & Entertainment, Technology |
| Founded | 2005 |
| Parent Company / Owner | Adobe |
| Main Competitors | Dribbble (83/100), DeviantArt (85/100), ArtStation, Coroflot, LinkedIn (84/100) |
Moz Domain Authority 93/100 vs category average 41 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #500 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Behance has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Behance is the world" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Behance scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Behance has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (82/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #500 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Behance from memory (July 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked July 2026.
When asked "What is Behance?", Claude could identify the brand as of July 2026. Behance is an online platform owned by Adobe where creative professionals showcase and discover portfolios of design, photography, illustration, and other visual work. Best known for Being a leading portfolio-sharing platform for creatives, especially designers and illustrators.
When asked "Best brands similar to Behance?", Claude would recommend Behance as of July 2026. It's one of the most widely used platforms for creative portfolios, so it naturally comes up when discussing sites for showcasing creative work.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Behance's main competitors include Dribbble (83/100), DeviantArt (85/100), ArtStation, Coroflot, LinkedIn (84/100). These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Behance and DeviantArt are competitors in Media & Entertainment. Brand Analyzer scores Behance at 92/100 and DeviantArt at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Behance include Dribbble (83/100), DeviantArt (85/100), ArtStation, Coroflot, LinkedIn (84/100). Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Behance is an online platform and community for creative professionals to showcase their work through portfolios. Founded in 2005 and owned by Adobe, it serves as both a design website and a networking tool that connects creators-such as designers, illustrators, photographers, and artists-with hirers and collaborators. It is described as a 'design website' in knowledge-graph data and positions itself as a premier destination for creative discovery and professional opportunity, integrated with Adobe's broader creative software ecosystem.
Sources: Behance official site
Behance has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 77, trust 44, recommendation 82). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Behance official site
Behance was founded in 2005. Behance operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Behance offers a portfolio-building platform where creative professionals can showcase their work, along with advanced analytics tools to track visibility and engagement. It also provides features that facilitate direct connections between creators and hirers or collaborators. As part of Adobe's ecosystem, Behance integrates with Adobe's creative software products, enhancing the ability of users to share and promote their creative projects.
Sources: Behance official site
Behance allows creative professionals to build custom online portfolios to display their work, gain visibility through analytics tools, and connect with potential employers, clients, and collaborators. It functions as a discovery platform where hirers and businesses can find creative talent. As part of Adobe's ecosystem, it integrates with Adobe's creative software, helping bridge the gap between creators and organizations seeking creative services.
Sources: Behance official site
Behance scores 82/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Behance official site
Behance can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Behance official site
Behance is used by creative professionals such as designers, illustrators, photographers, and artists who want to showcase their portfolios and gain professional visibility. It is also used by companies and hirers seeking to discover and recruit creative talent. This dual user base makes Behance both a platform for creative self-promotion and a recruitment tool for businesses in creative industries.
Sources: Behance official site
Behance is known for being one of the world's leading online portfolio platforms for creative professionals. It is widely recognized for hosting a large community of designers, illustrators, photographers, and artists who showcase their work publicly. It is also known for its integration with Adobe's creative software ecosystem, which streamlines the process of uploading and sharing creative projects, and for connecting creatives with businesses and hirers looking for talent.
Sources: Behance official site
Behance is owned by or part of Adobe. Behance operates in the Media & Entertainment category.
Sources: Wikidata
Behance is popular because it offers creative professionals a comprehensive platform to build custom portfolios, gain visibility through advanced analytics, and connect directly with employers and collaborators. Its integration with Adobe's creative ecosystem adds further value, making it convenient for users of Adobe's creative software. Its positioning as a premier community for creative talent discovery has helped it attract a large base of designers, illustrators, photographers, and artists, as well as companies seeking to recruit creative talent.
Sources: Behance official site
Ranked closest to Behance: YouTube (93/100), YouTube (93/100), Brandwatch (92/100), Business Insider (92/100), X (93/100), CBS (92/100).
Category leader: Boston.com (97/100).