Крупнейший производитель калийных удобрений
Belaruskali (belaruskali.by) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Manufacturing brands, Other brands, in the 7th percentile of 12550 Manufacturing brands.
Belaruskali is a Belarusian mining and chemical company founded in 1958, headquartered in Salihorsk, and owned by Belneftekhim. It is one of the two largest potash fertilizer producers in the world, producing about one-fifth of global potash fertilizer output. The company supplies mineral fertilizers to agricultural producers and agribusinesses internationally, positioning itself as a reliable partner for high-quality potash fertilizer supply.
| Brand Name | Belaruskali |
|---|---|
| Domain | belaruskali.by |
| Industry | Manufacturing, Other |
| Founded | 1958 |
| Headquarters | Salihorsk |
| Parent Company / Owner | Belneftekhim |
| Main Competitors | Uralkali (75/100), Nutrien (87/100), The Mosaic Company (86/100), ICL Group (81/100), K+S Group (75/100) |
Moz Domain Authority 29/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,074,508 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Беларуськалий - крупнейший производитель калийных удобрений. Мы предлагаем высококачественные минеральные удобрения для сельского хозяйства и агробизнеса. Надежный партнер для эффе…" (Meta description: 23 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Nginx.
Social footprint: verified profiles on LinkedIn, Facebook, Instagram, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Belaruskali?", Claude could identify the brand as of September 2026. Belaruskali is a major Belarusian state-owned company and one of the world's largest producers of potash fertilizers, mining potassium ore in the Soligorsk area and processing it into various potash products for agricultural use. Best known for Being one of the world's top potash fertilizer producers and exporters, based in Soligorsk, Belarus.
When asked "Best brands similar to Belaruskali?", Claude would recommend Belaruskali as of September 2026. It's a globally significant player in the potash fertilizer industry, so it would naturally come up when discussing major fertilizer manufacturers, though its international sales have been complicated by sanctions in recent years.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Belaruskali's main competitors in Manufacturing: Uralkali (75/100), Nutrien (87/100), The Mosaic Company (86/100), ICL Group (81/100), K+S Group (75/100).
Sources: Brand Analyzer scan
Belaruskali is a Belarusian mining and chemical company that is one of the two largest producers of potash fertilizers in the world. Founded in 1958 and headquartered in Salihorsk, Belarus, it operates under the state-owned concern Belneftekhim. The company mines potassium ore and processes it into potash-based mineral fertilizers for agricultural use.
Sources: Belaruskali official site
Belaruskali has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 12, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Belaruskali official site
Belaruskali was founded in 1958. Belaruskali operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Belaruskali is headquartered in Salihorsk. Belaruskali operates in the Manufacturing category.
Sources: Wikidata
Belaruskali mines potash ore and processes it into potassium-based mineral fertilizers, which it markets and exports to agricultural producers and agribusinesses worldwide. Its core business is the extraction, production, and international sale of potash fertilizers used to support crop growth and soil nutrition in the agricultural sector.
Sources: Belaruskali official site
Belaruskali produces potassium-based (potash) mineral fertilizers intended for agricultural and agribusiness use. These fertilizers are designed to support plant growth and are supplied to farming operations and international buyers of mineral fertilizers.
Sources: Belaruskali official site
Belaruskali scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Belaruskali official site
Belaruskali is known for being one of the two largest potash fertilizer producers globally, accounting for roughly a fifth of the world's potash fertilizer output. It is recognized as a major Belarusian industrial enterprise and a significant player in the global agricultural supply chain, exporting mineral fertilizers to markets around the world.
Sources: Belaruskali official site
Belaruskali can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Belaruskali official site
Belaruskali is owned by or part of Belneftekhim. Belaruskali operates in the Manufacturing category.
Sources: Wikidata
Belaruskali's products are used by agricultural enterprises, agribusiness operators, and international companies that import mineral fertilizers. Its customer base includes farming producers worldwide who rely on potash fertilizers to support crop growth and soil fertility.
Sources: Belaruskali official site
Belaruskali's prominence stems from its scale as one of the two largest potash fertilizer producers in the world, supplying about one-fifth of global potash fertilizer volume. This large market share makes it a key supplier for agricultural producers and international fertilizer importers who depend on consistent, high-volume potash supply for crop production.
Sources: Belaruskali official site
Belaruskali scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Belaruskali has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,074,508 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 29/100 and thin schema.org structured data. In a live check, Claude could already identify Belaruskali from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Belaruskali: ATek Automation (60/100), Astra Microwave Products Ltd. (60/100), Big Blue Systems & Storage (60/100), Blinds Direct (60/100).
A step up - brands to learn from: ZDH (Zentralverband des Deutschen Handwerks) (71/100), Zarpac (71/100).
Category leader: DHL (97/100).
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