Uw startpunt voor belastingen
Belastingdienst (belastingdienst.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Finance brands, in the 73rd percentile of 14875 Government brands.
Belastingdienst is the official tax collection and customs service of the Government of the Netherlands. It is responsible for the correct and efficient levying and collection of taxes, and serves as the sole authorized source for tax filing, assessments, and tax-related information for Dutch citizens, entrepreneurs, and businesses. Its website provides guidance on filing tax returns and information on provisional tax assessments.
| Brand Name | Belastingdienst |
|---|---|
| Domain | belastingdienst.nl |
| Industry | Government, Finance |
| Main Competitors | Ten Broek, Otten & de Vries Belastingadviseurs |
Moz Domain Authority 73/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,643 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Belastingdienst appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Startpunt voor belastingen. Lees hoe u aangifte doet en wanneer wij uw voorlopige aanslag uitbetalen. Of vind het antwoord op uw vraag." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Belastingdienst?", Claude could identify the brand as of October 2026. Belastingdienst is the Dutch Tax and Customs Administration, the government agency responsible for collecting taxes and customs duties in the Netherlands and administering benefits like the toeslagen (allowances) system. Best known for Being the Dutch national tax authority responsible for income tax, VAT, customs, and benefit payments.
When asked "Best brands similar to Belastingdienst?", Claude would recommend Belastingdienst as of October 2026. It's the definitive example of a national tax authority in the Netherlands, so it would naturally come up if discussing government tax agencies or Dutch public administration.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Belastingdienst is the tax collection and customs service of the Government of the Netherlands. It is the official government body responsible for levying and collecting taxes within the country, serving as the central authority for all tax matters affecting Dutch citizens and businesses.
Sources: Belastingdienst official site
Belastingdienst has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 37, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Belastingdienst official site
Belastingdienst handles the correct and efficient levying and collection of taxes in the Netherlands. It processes tax declarations from citizens and businesses, issues provisional and final tax assessments, manages customs duties, and provides information and guidance to help taxpayers understand and fulfill their tax obligations.
Sources: Belastingdienst official site
Belastingdienst offers services related to tax declaration (aangifte), processing of provisional and final tax assessments (voorlopige aanslag), and general tax-related information and support for both individuals and businesses. It also handles customs functions as part of its role as the national tax and customs service.
Sources: Belastingdienst official site
Belastingdienst scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Belastingdienst official site
Belastingdienst is used by Dutch citizens, entrepreneurs, and businesses who are required to file tax returns, pay taxes, or seek information regarding their tax obligations in the Netherlands.
Sources: Belastingdienst official site
Belastingdienst can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Belastingdienst official site
Belastingdienst is known for being the sole official government authority in the Netherlands responsible for tax collection, processing annual tax returns (aangifte), issuing provisional tax assessments (voorlopige aanslag), and handling customs matters for the Dutch government.
Sources: Belastingdienst official site
Belastingdienst scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Belastingdienst has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,643 (Tranco) and a Moz Domain Authority of 73/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Belastingdienst from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Belastingdienst: Cattlemen's Beef Board (78/100), Bedford Borough Council (78/100), Belfer Center for Science and International Affairs (78/100), Belgian Cycling (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.