Rugged Protection From Ticks & Insects
Ben's (bensoutdoor.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Travel & Hospitality brands, Other brands, in the 49th percentile of 2818 Sports & Fitness brands.
Ben's is a brand of DEET-based tick and insect repellents marketed to outdoor enthusiasts, hikers, and campers. Its products are designed to provide up to 10 hours of protection against ticks and insects, positioning the brand as a high-strength option for people spending extended time in bug-prone backcountry environments. The brand emphasizes reliable, long-lasting protection compared to typical consumer repellents, targeting users facing light to heavy insect infestations during outdoor activities.
| Brand Name | Ben's |
|---|---|
| Domain | bensoutdoor.com |
| Industry | Sports & Fitness, Travel & Hospitality |
| Main Competitors | OFF! (83/100), Sawyer Products (87/100), Repel, Cutter, Ultrathon (3M) (88/100), Natrapel, Coleman (90/100) |
Moz Domain Authority 10/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Get maximum protection from ticks and insects with Ben" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Ben's's main competitors in Sports & Fitness: OFF! (83/100), Sawyer Products (87/100), Ultrathon (3M) (88/100), Coleman (90/100).
Sources: Brand Analyzer scan
Ben's has low AI-search visibility, scoring 22/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 26, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Ben's official site
Ben's offers DEET-based insect and tick repellent products designed to provide up to 10 hours of protection for outdoor use, including for hikers, campers, and other outdoor adventurers.
Sources: Ben's official site
Ben's scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Ben's official site
Ben's is a brand of DEET-based insect and tick repellent products designed for outdoor use. It is marketed toward hikers, campers, and other outdoor enthusiasts who need protection from ticks and insects during extended time outdoors.
Sources: Ben's official site
Ben's produces and sells DEET-based repellent products that protect users from ticks and insects for up to 10 hours. The brand focuses on providing dependable protection for people engaged in outdoor activities such as hiking and camping, particularly in areas with light to heavy insect infestations.
Sources: Ben's official site
Ben's can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Ben's official site
Ben's is used by outdoor enthusiasts, hikers, campers, and others who spend extended time in environments with high tick and insect exposure and need dependable, long-lasting repellent protection.
Sources: Ben's official site
Ben's is known for offering high-strength, DEET-based tick and insect repellents that provide long-lasting protection-up to 10 hours-for outdoor enthusiasts facing significant bug exposure. It is positioned as a more rugged alternative to typical consumer insect repellents.
Sources: Ben's official site
Ben's scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Ben's has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 10/100 and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Ben's: Ball Arena (77/100), Backcountry Access (77/100), BetExplorer (77/100), BetOnline (77/100).
A step up - brands to learn from: Bash (81/100), Yogamatters (81/100).
Category leader: Complex (97/100).
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