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bergfex (bergfex.at) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Sports & Fitness brands, Media & Entertainment brands, in the 82nd percentile of 10323 Travel & Hospitality brands.
bergfex is an Austrian digital platform founded in 2007 and headquartered in Graz, providing weather forecasts, live webcams, ski resort and trail information, and snow forecasts for alpine regions. It serves outdoor enthusiasts, skiers, hikers, bikers, and families planning mountain activities primarily in Austria and across Europe. The platform combines real-time data and travel planning tools, including hotel and map information, positioning itself as a comprehensive resource for alpine outdoor activity planning.
| Brand Name | bergfex |
|---|---|
| Domain | bergfex.at |
| Industry | Travel & Hospitality, Sports & Fitness |
| Founded | 2007 |
| Headquarters | Graz |
| Main Competitors | Bergwelten (76/100), skiresort.info (77/100), Snow-Forecast (83/100), OnTheSnow (82/100), wetter.com (89/100), meteoblue (88/100) |
Moz Domain Authority 55/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #6,837 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Skifahren, Wandern, Biken, Langlaufen und mehr mit Informationen von bergfex: Wetter, Webcams, Skigebiete, Pisten, Schneevorhersage, Hotels, Karten …" (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is bergfex?", Claude could identify the brand as of October 2026. Bergfex is an Austrian platform providing snow reports, ski resort information, weather forecasts, and webcams for alpine regions, primarily focused on Austria, Germany, Switzerland and Italy. It's widely used by skiers and hikers for trip planning, trail conditions, and outdoor Best known for Ski and snow report platform for Alpine regions, especially Austria.
When asked "Best brands similar to bergfex?", Claude would recommend bergfex as of October 2026. It's a go-to resource for skiers and hikers in the Alps region for snow conditions and resort info, so it fits naturally in discussions of travel/outdoor apps for that area.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
bergfex's main competitors in Travel & Hospitality: Bergwelten (76/100), skiresort.info (77/100), Snow-Forecast (83/100), OnTheSnow (82/100), wetter.com (89/100).
Sources: Brand Analyzer scan
bergfex offers weather forecasts, live webcams, ski resort and piste information, snow forecasts, hiking and biking trail data, hotel listings, and maps to support planning of outdoor alpine activities.
Sources: bergfex official site
bergfex is an Austrian digital platform, founded in 2007 and based in Graz, that provides weather, webcam, and mountain resort information for outdoor alpine activities such as skiing, hiking, and biking.
Sources: bergfex official site
bergfex has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 43, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: bergfex official site
bergfex was founded in 2007. bergfex operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
bergfex is headquartered in Graz. bergfex operates in the Travel & Hospitality category.
Sources: Wikidata
bergfex aggregates real-time weather data, live webcams, ski resort and trail details, and snow forecasts into a single platform to help users plan outdoor mountain activities. It also offers related travel planning information such as hotel listings and maps for destinations across Austria and Europe.
Sources: bergfex official site
bergfex scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: bergfex official site
bergfex is known for its combination of weather forecasting, live webcams, and ski resort and piste information for alpine destinations, particularly in Austria. It serves as a go-to source for snow conditions and outdoor activity planning.
Sources: bergfex official site
bergfex can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: bergfex official site
bergfex is used by outdoor enthusiasts, skiers, hikers, bikers, and families who need weather updates, ski resort conditions, and travel planning information for mountain destinations in Austria and Europe.
Sources: bergfex official site
bergfex is popular because it consolidates weather forecasts, live webcams, ski resort conditions, and trail information into one platform, making it convenient for outdoor enthusiasts planning skiing, hiking, or biking trips in Austria and other European mountain regions.
Sources: bergfex official site
bergfex scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
bergfex has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (43/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #6,837 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify bergfex from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to bergfex: Beonic (82/100), Belvedere (82/100), BEUMER Group (82/100), Big Sky Resort (82/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
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