Centre Régional de Lutte Contre le Cancer
Institut Bergonié (bergonie.fr) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 51st percentile of 17253 Healthcare brands.
Institut Bergonié is a French healthcare institution founded in 1923 and headquartered in Bordeaux. It operates as a regional cancer center dedicated exclusively to oncology, combining patient care, scientific research, and public health prevention for the Nouvelle-Aquitaine region. As a non-profit specialized center, it serves cancer patients, their families, healthcare professionals, and the general public, positioning itself as the reference institution for cancer treatment and research in its region.
| Brand Name | Institut Bergonié |
|---|---|
| Domain | bergonie.fr |
| Industry | Healthcare, Non-profit |
| Founded | 1923 |
| Headquarters | Bordeaux |
| Main Competitors | Institut Curie (80/100), Gustave Roussy (79/100), Centre Léon Bérard (74/100), Institut Paoli-Calmettes (77/100), Centre Oscar Lambret (76/100), Institut de Cancérologie de l'Ouest, Centre Antoine Lacassagne (74/100) |
Moz Domain Authority 37/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,403,533 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bienvenue sur le site internet officiel de l" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Facebook, YouTube, LinkedIn, Instagram, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Institut Bergonié?", Claude could identify the brand as of October 2026. Institut Bergonié is a comprehensive cancer center in Bordeaux, France, part of the French network of regional cancer centers (Centres de Lutte Contre le Cancer). It combines patient care, research, and teaching focused on oncology, offering diagnosis, treatment, and clinical tri Best known for Being one of France's leading dedicated cancer treatment and research centers, part of the Unicancer network.
When asked "Best brands similar to Institut Bergonié?", Claude would recommend Institut Bergonié as of October 2026. It's a well-established and respected name in French oncology care, so it would naturally come up when discussing top cancer treatment centers in France.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Institut Bergonié's main competitors in Healthcare: Institut Curie (80/100), Gustave Roussy (79/100), Centre Léon Bérard (74/100), Institut Paoli-Calmettes (77/100), Centre Oscar Lambret (76/100).
Sources: Brand Analyzer scan
Institut Bergonié is a specialized health institution and cancer center located in Bordeaux, France, founded in 1923. It functions as the regional reference center for cancer care in the Nouvelle-Aquitaine region, dedicated exclusively to the fight against cancer through clinical treatment, scientific research, and prevention activities.
Sources: Institut Bergonié official site
Institut Bergonié has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 33, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Institut Bergonié official site
Institut Bergonié was founded in 1923. Institut Bergonié operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Institut Bergonié is headquartered in Bordeaux. Institut Bergonié operates in the Healthcare category.
Sources: Wikidata
Institut Bergonié provides cancer treatment and patient care, conducts scientific research into cancer, and carries out prevention and public awareness activities related to cancer. It serves as a regional hub combining clinical oncology services with research efforts aimed at improving patient outcomes in Nouvelle-Aquitaine.
Sources: Institut Bergonié official site
Institut Bergonié offers cancer treatment and clinical care services, conducts cancer-related scientific research, and provides prevention and public awareness programs about cancer. These services are tailored to cancer patients, their families, and healthcare professionals in the Nouvelle-Aquitaine region.
Sources: Institut Bergonié official site
Institut Bergonié scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Institut Bergonié official site
Institut Bergonié can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Institut Bergonié official site
Institut Bergonié is used by cancer patients seeking treatment, their families, healthcare professionals collaborating on research or referrals, and members of the general public in the Nouvelle-Aquitaine region who engage with its prevention and awareness initiatives.
Sources: Institut Bergonié official site
Institut Bergonié is known for being the designated regional reference center for cancer care in Nouvelle-Aquitaine, France, integrating specialized cancer treatment with ongoing scientific research and public prevention programs. Its long history, dating back to 1923, reinforces its established role in regional oncology.
Sources: Institut Bergonié official site
Institut Bergonié scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Institut Bergonié has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,403,533 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Institut Bergonié from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Institut Bergonié: TELUS Health (Benestar) (76/100), BenefitsPRO (76/100), BetterNight (76/100), BetterRX (76/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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