Better buildings. Better tomorrows.
Hager (berker.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Energy & Utilities brands, Real Estate brands, in the 32nd percentile of 28707 Manufacturing brands.
Hager Group is a provider of solutions and services for electrical installations in residential, commercial, and industrial buildings. Operating across Europe, Africa, and the Middle East, the company combines global expertise with local presence to deliver electrical infrastructure solutions. Its offerings serve builders, electricians, architects, and facility managers involved in construction projects. Hager is categorized under Manufacturing, Energy & Utilities, Real Estate, and Technology.
| Brand Name | Hager |
|---|---|
| Domain | berker.com |
| Industry | Manufacturing, Energy & Utilities |
| Main Competitors | Schneider Electric (88/100), Siemens (83/100), Legrand (89/100), ABB (76/100), Eaton (77/100), Gewiss (87/100) |
Moz Domain Authority 37/100 vs category average 36 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,277,184 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Hager appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Hager Group is a leading provider of solutions and services for electrical installations in residential, commercial and industrial buildings." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Hager?", Claude could identify the brand as of October 2026. Hager is a European manufacturer of electrical and digital infrastructure solutions for residential, commercial, and industrial buildings, covering products like circuit breakers, distribution boards, and wiring accessories. Berker, the brand behind this particular website, is a Best known for high-end designer switches and sockets for home and building automation.
When asked "Best brands similar to Hager?", Claude would recommend Hager as of October 2026. Berker and Hager are well-regarded names in electrical installation and building automation, so I'd mention them alongside brands like Gira, Jung, and Legrand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Hager's main competitors in Manufacturing: Schneider Electric (88/100), Siemens (83/100), Legrand (89/100), ABB (76/100), Eaton (77/100).
Sources: Brand Analyzer scan
Hager has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 36, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Hager official site
Hager scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Hager official site
Hager can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Hager official site
Hager Group is an international provider of solutions and services for electrical installations in residential, commercial, and industrial buildings. It operates across markets in Europe, Africa, and the Middle East, delivering electrical infrastructure products and services to the construction and building sectors.
Sources: Hager official site
Hager Group develops and provides electrical installation solutions and services for residential, commercial, and industrial buildings. It supports construction projects by offering infrastructure products aimed at builders, electricians, architects, and facility managers, combining global expertise with local market presence.
Sources: Hager official site
Hager's solutions are used by builders, electricians, architects, and facility managers involved in residential, commercial, and industrial construction projects across its served markets in Europe, Africa, and the Middle East.
Sources: Hager official site
Hager scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Hager has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (38/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,277,184 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Hager from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Hager: Belux (72/100), Bellingham + Stanley (72/100), BESSEY (72/100), BETA CAE Systems (72/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.