Votre fournisseur professionnel hygiène et entretien
Bernard (bernard.fr) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Manufacturing brands, Other brands, in the 80th percentile of 28016 E-commerce brands.
Bernard (bernard.fr) is a French professional supplier specializing in hygiene, cleaning (entretien) and safety products for businesses. The company offers more than 18,000 professional references and provides free delivery for orders over 199€ excluding tax. It targets companies and professionals seeking bulk or professional-quantity supplies, positioning itself as a dedicated B2B resource in this sector.
| Brand Name | Bernard |
|---|---|
| Domain | bernard.fr |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Manutan (82/100), Raja (87/100), Bruneau (72/100), Viking, Centrale Hygiène |
Moz Domain Authority 41/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #444,392 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Bernard appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Bernard, fournisseur professionnel hygiène, entretien et sécurité au service des entreprises. 18000 références professionnelles. Livraison offerte dès 199€ht." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 3 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Apache, React.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bernard?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called "Bernard" at bernard.fr in the e-commerce space, possibly because it's a smaller or regional French business without much presence in my training data.
When asked "Best brands similar to Bernard?", Claude would not surface Bernard as of October 2026. I can't recommend it since I don't have verified knowledge of what it offers or how it compares to other brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bernard's main competitors in E-commerce: Manutan (82/100), Raja (87/100), Bruneau (72/100).
Sources: Brand Analyzer scan
Bernard has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 49, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bernard official site
Bernard offers a broad range of professional products including hygiene supplies, cleaning (entretien) products, and safety equipment, totaling more than 18,000 references aimed at business use.
Sources: Bernard official site
Bernard scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bernard official site
Bernard is a French professional supplier of hygiene, cleaning, and safety products, operating through the website bernard.fr and serving businesses and professional clients.
Sources: Bernard official site
Bernard supplies companies with a catalog of over 18,000 professional references in hygiene, cleaning (entretien), and safety equipment, offering online ordering with free delivery on orders above 199€ excluding tax.
Sources: Bernard official site
Bernard can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bernard official site
Bernard is used by businesses and professionals who need to purchase hygiene, cleaning, and safety products in bulk or professional quantities.
Sources: Bernard official site
Bernard is known for its extensive catalog of more than 18,000 professional hygiene, cleaning, and safety products tailored specifically to business customers.
Sources: Bernard official site
Bernard scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bernard has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #444,392 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Bernard from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bernard: WOOOD (82/100), Beko (82/100), Bernhardt (82/100), Bertello (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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