Handmade tiles, curated colours
Bert & May (bertandmay.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands, Manufacturing brands, in the 70th percentile of 28478 E-commerce brands.
Bert & May is a UK-based brand specializing in handmade and reclaimed tiles, offering curated colours and designs for residential and outdoor spaces. The company combines artisanal tile craftsmanship with personalised design consultations, targeting homeowners, interior designers, and architects seeking design-forward, premium flooring and wall solutions. Some products are engineered to withstand British weather conditions, supporting use in outdoor or exposed settings.
| Brand Name | Bert & May |
|---|---|
| Domain | bertandmay.com |
| Industry | E-commerce, Real Estate |
| Main Competitors | Fired Earth (82/100), Mandarin Stone (79/100), Ca' Pietra (83/100), Original Style (76/100), Claybrook Studio (75/100), Topps Tiles (86/100) |
Moz Domain Authority 49/100 vs category average 40 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,053,965 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Handmade tiles in curated colours. Reclaimed and handmade tiles by Bert and May." (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bert & May?", Claude could identify the brand as of October 2026. Bert & May is a UK based tile and flooring company known for encaustic cement tiles, reclaimed and vintage tiles, and more recently sustainably produced ceramic and porcelain tiles, sold to designers and homeowners doing renovations. Best known for handmade encaustic cement tiles and reclaimed/vintage tile sourcing for interior design projects.
When asked "Best brands similar to Bert & May?", Claude would recommend Bert & May as of October 2026. It's a well regarded, design-led tile brand often mentioned alongside other premium or artisanal UK tile and interiors retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bert & May's main competitors in E-commerce: Fired Earth (82/100), Mandarin Stone (79/100), Ca' Pietra (83/100), Original Style (76/100), Claybrook Studio (75/100).
Sources: Brand Analyzer scan
Bert & May has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 62, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bert & May official site
Bert & May offers handmade and reclaimed tiles in curated colours and designs for both indoor and outdoor use, including tiles engineered to withstand British weather. The company also provides personalised design consultation services to help tailor tile selections to individual projects.
Sources: Bert & May official site
Bert & May scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bert & May official site
Bert & May is a premium tile brand that crafts and curates handmade and reclaimed tiles for residential and outdoor spaces. It positions itself within the design-led interiors market, catering to customers who value artisanal craftsmanship and unique aesthetic choices.
Sources: Bert & May official site
Bert & May designs, manufactures, and curates handmade and reclaimed tiles in a range of colours and patterns. The company also offers personalised design consultations to help customers select tiles suited to their specific interior or outdoor project needs.
Sources: Bert & May official site
Bert & May can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bert & May official site
Bert & May's tiles are used by homeowners, interior designers, and architects working on residential and outdoor design projects who are seeking high-quality, design-forward handmade or reclaimed tile solutions.
Sources: Bert & May official site
Bert & May is known for its handmade and reclaimed tiles, offered in curated colour palettes and designs. The brand is particularly recognized for combining artisanal tile-making with options suited to outdoor use in British weather conditions.
Sources: Bert & May official site
Bert & May scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bert & May has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (62/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #1,053,965 (Tranco), a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Bert & May from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bert & May: Bernal Cutlery (80/100), Berjaya Corporation Berhad (80/100), BestQool (80/100), Betapak (80/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.