Alles über die Welt der Berufe
BERUFENET (arbeitsagentur.de) scores 61 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Government brands, in the 6th percentile of 23906 Education brands.
BERUFENET is an online database operated by the Bundesagentur für Arbeit (Federal Employment Agency of Germany) that provides comprehensive information on occupations. Described as the most extensive lexicon of professions in Germany, it offers detailed, reliable data covering nearly all career fields. The portal supports students, job starters, job seekers, and employed individuals in career orientation and professional development, serving as the country's central official career information resource.
| Brand Name | BERUFENET |
|---|---|
| Domain | arbeitsagentur.de |
| Industry | Education, Government |
| Parent Company / Owner | Bundesagentur für Arbeit (Federal Employment Agency of Germany) |
| Main Competitors | planet-beruf.de (63/100), berufe.net (AMS Austria), Indeed (83/100), StepStone (81/100), LinkedIn (77/100), XING (97/100), Studienwahl.de (56/100) |
Moz Domain Authority 70/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Das Portal für Berufsinformationen" (Meta description too short (4 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bundesagentur für Arbeit?", Claude could identify the brand as of September 2026. The Bundesagentur für Arbeit is Germany's Federal Employment Agency, a public authority responsible for job placement, unemployment benefits, vocational counseling, and labor market policy. It runs local Jobcenter and Agentur für Arbeit offices across the country and administers Best known for Administering unemployment benefits and job placement services in Germany.
When asked "Best brands similar to Bundesagentur für Arbeit?", Claude would recommend BERUFENET as of September 2026. It's the definitive government agency for employment services in Germany, so it would naturally come up in any discussion of similar public labor authorities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BERUFENET's main competitors in Education: planet-beruf.de (63/100), Indeed (83/100), StepStone (81/100), LinkedIn (77/100), XING (97/100).
Sources: Brand Analyzer scan
BERUFENET is an online database and information portal operated by the Bundesagentur für Arbeit (Federal Employment Agency of Germany) that contains detailed descriptions of training programs and occupations. It functions as a comprehensive career information lexicon covering nearly all professional fields in Germany.
Sources: BERUFENET official site
BERUFENET has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 34, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BERUFENET official site
BERUFENET is operated by the Bundesagentur für Arbeit, the Federal Employment Agency of Germany, a government institution. As an official public resource, it is considered a reliable and authoritative source for occupational and career information in Germany.
Sources: BERUFENET official site
BERUFENET offers a searchable database of occupational profiles, including information on job duties, required skills, training and education pathways, and career development opportunities across nearly all professional fields in Germany.
Sources: BERUFENET official site
BERUFENET provides detailed, structured information about occupations, including job descriptions, required qualifications, training paths, and career development options. It helps users research different professions to support informed decisions about career choice, training, and professional development.
Sources: BERUFENET official site
BERUFENET scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BERUFENET official site
BERUFENET can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BERUFENET official site
BERUFENET is used by students, people entering the workforce, job seekers, and employed individuals who want to learn about different occupations or plan their career development and professional training.
Sources: BERUFENET official site
BERUFENET is known for being the most extensive lexicon of occupations in Germany, offering detailed and reliable information on nearly all professional fields. It is widely recognized as the official career information database of the Bundesagentur für Arbeit.
Sources: BERUFENET official site
BERUFENET is widely used because it serves as the central, official source for career information in Germany, backed by the Bundesagentur für Arbeit. Its comprehensive coverage of nearly all occupations makes it a go-to resource for career orientation and planning.
Sources: BERUFENET official site
BERUFENET scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BERUFENET has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 70/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BERUFENET from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
61 in October 2026, down from 83 in September 2026.
Ranked closest to BERUFENET: AnswerDojo (61/100), Animal Advocacy Careers (61/100), Aurora Storage (61/100), Axis History Forum (61/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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