Dein Weg in den passenden Beruf
meinBERUF (planet-beruf.de) (planet-beruf.de) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Government brands, in the 9th percentile of 23906 Education brands.
meinBERUF (planet-beruf.de) is an online service provided by the Bundesagentur für Arbeit (German Federal Employment Agency) aimed at helping young people and their parents or teachers navigate career orientation. It offers free, step-by-step guidance on choosing a profession, including access to personal career counseling and detailed information about different occupational fields. As an official government platform, it positions itself as a reliable and trustworthy resource for students transitioning from school to vocational training or employment.
| Brand Name | meinBERUF (planet-beruf.de) |
|---|---|
| Domain | planet-beruf.de |
| Industry | Education, Government |
| Parent Company / Owner | Bundesagentur für Arbeit |
| Main Competitors | AZUBIYO (76/100), Ausbildung.de (77/100), AUBI-plus (72/100), whatchado (80/100), meinpraktikum.de (70/100), azubi.de (74/100) |
Moz Domain Authority 47/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #226,334 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "meinBERUF unterstützt junge Menschen und ihre Begleitpersonen dabei, den passenden Beruf zu finden und die Berufswahl erfolgreich zu gestalten." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is meinBERUF (planet-beruf.de)?", Claude could identify the brand as of October 2026. planet-beruf.de is a career orientation website run by the German Federal Employment Agency (Bundesagentur für Arbeit) aimed at helping school students explore vocational training options and plan their career entry. Best known for Being the official German government portal for vocational orientation and apprenticeship search for school students.
When asked "Best brands similar to meinBERUF (planet-beruf.de)?", Claude would recommend meinBERUF (planet-beruf.de) as of October 2026. It's a well-established, trusted public resource in Germany for career guidance, so I'd mention it if someone asked about German vocational orientation tools.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
meinBERUF (planet-beruf.de)'s main competitors in Education: AZUBIYO (76/100), Ausbildung.de (77/100), AUBI-plus (72/100), whatchado (80/100), meinpraktikum.de (70/100).
Sources: Brand Analyzer scan
Yes, meinBERUF is trustworthy as it is an official offering of the Bundesagentur für Arbeit, Germany's Federal Employment Agency, which is a public government institution. It positions itself explicitly as a reliable and official source for career orientation information and counseling for young people and their guardians.
meinBERUF (planet-beruf.de) is an official online career orientation service operated by the Bundesagentur für Arbeit (German Federal Employment Agency). It is designed to help young people, particularly those transitioning from school to vocational training or work, as well as their parents and teachers, find and pursue a suitable career path.
meinBERUF (planet-beruf.de) has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 29, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
meinBERUF offers free career orientation resources including step-by-step guidance for choosing a profession, detailed information about various occupational fields, and access to personal career counseling services provided by the Bundesagentur für Arbeit.
meinBERUF (planet-beruf.de) scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
meinBERUF (planet-beruf.de) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
meinBERUF is used by young people who are at the transition point between school and starting a career or vocational training, as well as by the adults supporting them, such as parents and teachers, who assist in the career decision-making process.
meinBERUF is known for being an official, government-backed platform that offers free and reliable career orientation support to students and their support networks, including structured guidance and access to professional career counselors from the Bundesagentur für Arbeit.
meinBERUF (planet-beruf.de) scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
meinBERUF (planet-beruf.de) has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #226,334 (Tranco), a Moz Domain Authority of 47/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify meinBERUF (planet-beruf.de) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to meinBERUF (planet-beruf.de): Petal School District (63/100), Perfect Ear (63/100), PlayWithLearn (63/100), Praktiska Gymnasiet (63/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.