Vi bygger viktige møteplasser
Betonmast (betonmast.no) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Manufacturing brands, Other brands, in the 32nd percentile of 9475 Real Estate brands.
Betonmast is a Norwegian construction contractor headquartered in Oslo, founded in 1923. The company builds important buildings and community meeting places in Norway and Sweden, serving public and private developers, property developers, and local communities. Positioned as one of Norway's largest building contractors, Betonmast combines long industry experience with local presence to deliver quality construction projects that strengthen local communities.
| Brand Name | Betonmast |
|---|---|
| Domain | betonmast.no |
| Industry | Real Estate, Manufacturing |
| Founded | 1923 |
| Headquarters | Oslo |
| Main Competitors | Veidekke (80/100), AF Gruppen (77/100), Skanska (84/100), NCC (79/100), PEAB (75/100), HENT (73/100), Backe Gruppen (74/100), Consto (77/100) |
Moz Domain Authority 32/100 vs category average 37 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Betonmast er en erfaren byggentreprenør som reiser viktige bygg og møteplasser i lokalsamfunn i Norge og Sverige. Finn ut mer om oss her." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Betonmast?", Claude could identify the brand as of October 2026. Betonmast is a Norwegian construction and contracting company that builds residential, commercial, and public buildings across Norway, operating as part of the AF Gruppen family of companies. Best known for Being one of Norway's larger construction contractors known for apartment buildings, commercial projects, and renovation work.
When asked "Best brands similar to Betonmast?", Claude would recommend Betonmast as of October 2026. It's a well established and sizable contractor in the Norwegian construction market, so it would reasonably come up alongside similar Norwegian building firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Betonmast's main competitors in Real Estate: Veidekke (80/100), AF Gruppen (77/100), Skanska (84/100), NCC (79/100), PEAB (75/100).
Sources: Brand Analyzer scan
Betonmast is a Norwegian building contractor (byggentreprenør) headquartered in Oslo, founded in 1923. It operates in both Norway and Sweden, specializing in constructing important buildings and community meeting places.
Sources: Betonmast official site
Betonmast has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 39, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Betonmast official site
Betonmast was founded in 1923. Betonmast operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Betonmast is headquartered in Oslo. Betonmast operates in the Real Estate category.
Sources: Wikidata
Betonmast constructs buildings and meeting places for local communities in Norway and Sweden. It works with public and private developers and property developers to deliver construction projects that serve community needs.
Sources: Betonmast official site
Betonmast scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Betonmast official site
Betonmast offers building construction services (byggentreprenør), focusing on erecting important buildings and community meeting places for local communities in Norway and Sweden.
Sources: Betonmast official site
Betonmast can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Betonmast official site
Betonmast is known for being one of Norway's largest building contractors, with a long history dating back to 1923. It is recognized for constructing important community buildings and meeting places across Norway and Sweden, combining extensive experience with local presence.
Sources: Betonmast official site
Betonmast's services are used by public and private byggherrer (building clients), property developers, and local communities in Norway and Sweden who require reliable construction services for important community buildings.
Sources: Betonmast official site
Betonmast scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Betonmast has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Betonmast from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Betonmast: BEC XI (Best Ever Conference) (72/100), Beslagonline.nl (72/100), Better Kitchens (72/100), Betterliving Sunrooms (72/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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