Sustainable Protein From Insects
All Things Bugs (bigcricketfarms.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, Manufacturing brands, in the 21st percentile of 6297 Food & Beverage brands.
All Things Bugs is a nonprofit organization based in Gainesville, United States, founded in 2011. It operates in the Food & Beverage and Manufacturing sectors, producing cricket-based food ingredients. Using a patented spray drying process, the company manufactures cricket powder under its Griopro® brand, positioning itself as the first wholesale provider of insect-based food ingredients. Its mission centers on developing sustainable, eco-friendly insect-based technologies to improve global food security and health, targeting food manufacturers, wholesale buyers, and health-conscious consumers seeking alternative protein sources.
| Brand Name | All Things Bugs |
|---|---|
| Domain | bigcricketfarms.com |
| Industry | Food & Beverage, Manufacturing |
| Founded | 2011 |
| Headquarters | Gainesville |
| Main Competitors | Aspire Food Group, Entomo Farms, EXO Protein, Chapul, Thailand Unique |
Moz Domain Authority 41/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "This is an example of a meta description. This will often show up in search results." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is All Things Bugs?", Claude could identify the brand as of October 2026. All Things Bugs, operating under the Big Cricket Farms brand, is a company focused on cricket farming and the development of cricket-based food products like cricket flour, tied to food science research on edible insects as a sustainable protein source. Best known for being an early pioneer in commercial cricket farming and cricket flour production for human consumption in the US.
When asked "Best brands similar to All Things Bugs?", Claude would recommend All Things Bugs as of October 2026. It's one of the recognizable early movers in the edible insect/cricket protein space in the US, so it's worth mentioning alongside other cricket flour or alternative protein brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
All Things Bugs has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 48, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: All Things Bugs official site
All Things Bugs was founded in 2011. All Things Bugs operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
All Things Bugs is headquartered in Gainesville. All Things Bugs operates in the Food & Beverage category.
Sources: Wikidata
All Things Bugs offers insect-based food ingredients, primarily cricket powder marketed under the Griopro® brand. This product is manufactured using a patented spray drying process and is sold wholesale to food manufacturers and buyers seeking sustainable protein alternatives.
Sources: All Things Bugs official site
All Things Bugs scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: All Things Bugs official site
All Things Bugs is a nonprofit organization headquartered in Gainesville, United States, founded in 2011. It operates in the Food & Beverage and Manufacturing categories, focusing on developing insect-based food ingredients, particularly cricket powder, for industrial and retail use.
Sources: All Things Bugs official site
All Things Bugs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: All Things Bugs official site
All Things Bugs' products are used by food manufacturers, wholesale buyers, and health-conscious consumers interested in sustainable, alternative protein sources for retail and industrial food applications.
Sources: All Things Bugs official site
All Things Bugs is known for being described as the world's first wholesale provider of insect-based food ingredients and for its Griopro® cricket powder, manufactured using a patented spray drying process.
Sources: All Things Bugs official site
All Things Bugs scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
All Things Bugs has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify All Things Bugs from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to All Things Bugs: Bidfood (Bidcorp) (70/100), Bestia (70/100), Blue Tokai Coffee Roasters (70/100), Bluff (70/100).
A step up - brands to learn from: Zaxby's (71/100), Yucatan Guacamole (71/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.