Powering cyber risk management technology
BinaryEdge (binaryedge.io) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, SaaS brands, in the 58th percentile of 33875 Technology brands.
BinaryEdge was an internet scanning and threat intelligence platform that helped organizations understand and manage cyber risk. Acquired by Coalition in 2020, its technology has since been fully incorporated into Coalition Control, Coalition's AI-powered cyber risk management platform. As a standalone service, BinaryEdge is no longer operating; its scanning and threat detection capabilities now function as the backbone of Coalition's broader security offering for businesses and security professionals.
| Brand Name | BinaryEdge |
|---|---|
| Domain | binaryedge.io |
| Industry | Technology, SaaS |
| Parent Company / Owner | Coalition |
| Main Competitors | Shodan (91/100), Censys (93/100), Rapid7 (94/100), Recorded Future (88/100), Bitsight (87/100), SecurityScorecard (84/100), Tenable (95/100), Qualys (92/100) |
Moz Domain Authority 55/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #636,690 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Why is BinaryEdge shutting down?Thank you for your patronage of BinaryEdge®. When Coalition acquired BinaryEdge in 2020, the technology..." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BinaryEdge?", Claude could identify the brand as of September 2026. BinaryEdge is a cybersecurity company that scans the internet to build a real-time database of exposed devices, services, and vulnerabilities, providing threat intelligence and attack surface monitoring for organizations. Best known for Internet-wide scanning platform for exposed devices and vulnerability/threat intelligence data.
When asked "Best brands similar to BinaryEdge?", Claude would recommend BinaryEdge as of September 2026. It's a well-regarded player in internet scanning and attack surface management, often mentioned alongside Shodan and Censys.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BinaryEdge's main competitors in Technology: Shodan (91/100), Censys (93/100), Rapid7 (94/100), Recorded Future (88/100), Bitsight (87/100).
Sources: Brand Analyzer scan
BinaryEdge offered internet scanning and threat intelligence technology aimed at helping organizations understand and manage cyber risk. This technology provided advanced scanning and threat detection capabilities. Following its acquisition by Coalition in 2020, these capabilities were fully incorporated into Coalition Control, an AI-powered cyber risk management platform, rather than being sold as separate standalone products.
Sources: BinaryEdge official site
BinaryEdge was a cybersecurity company and platform that provided internet scanning and threat intelligence technology. It was acquired by Coalition in 2020, and its technology has since been fully incorporated into Coalition Control, Coalition's AI-powered cyber risk management platform. As a standalone brand, BinaryEdge is no longer operating independently.
Sources: BinaryEdge official site
BinaryEdge has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 26, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BinaryEdge official site
BinaryEdge provided internet scanning and threat intelligence technology designed to help organizations understand and manage cyber risk. This included scanning internet-facing infrastructure to detect exposures and vulnerabilities, and delivering threat intelligence data. Its technology now operates as part of Coalition Control, contributing scanning and threat detection capabilities to a broader AI-powered cyber risk management platform rather than functioning as a separate standalone product.
Sources: BinaryEdge official site
BinaryEdge scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BinaryEdge official site
BinaryEdge can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BinaryEdge official site
BinaryEdge is known for its internet scanning and threat intelligence technology, which was used to help organizations identify and manage cyber risk. It is also known for being acquired by Coalition in 2020 and for having its technology fully absorbed into Coalition Control, resulting in the shutdown of BinaryEdge as an independent, standalone platform.
Sources: BinaryEdge official site
BinaryEdge's technology was aimed at businesses and security professionals seeking cyber risk management and threat intelligence solutions. Since its integration into Coalition Control, its scanning and threat detection capabilities now serve the users of Coalition's AI-powered cyber risk management platform, which targets organizations looking to understand and manage their cybersecurity exposure.
Sources: BinaryEdge official site
BinaryEdge scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BinaryEdge has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #636,690 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify BinaryEdge from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BinaryEdge: BigDataCorp (79/100), Biesse (79/100), Binary Tree (79/100), Biofourmis (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.