The tracker for professionals
Binom (binom.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, SaaS brands, Technology brands, in the 60th percentile of 6702 Marketing & Advertising brands.
Binom is a self-hosted tracking platform designed for affiliate marketers, media buyers, and performance marketing teams. It provides tools for managing, analyzing, and optimizing advertising campaigns, offering over 30 click metrics, 30 events and tokens, and multi-level reporting. The platform emphasizes speed, flexibility, and depth of data to support high-volume traffic management and campaign optimization in performance marketing contexts.
| Brand Name | Binom |
|---|---|
| Domain | binom.org |
| Industry | Marketing & Advertising, SaaS |
| Founded | 1735 |
| Main Competitors | Voluum (84/100), RedTrack (84/100), ClickMagick, Bemob (77/100), PeerClick (80/100), ThriveTracker |
Moz Domain Authority 37/100 vs category average 39 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,436,954 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide affiliates and media buyers with a universal tracking platform that maximizes flexibility in traffic management, analysis, and campaign optimization." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Binom?", Claude could identify the brand as of September 2026. Binom is a self-hosted ad tracker used mainly by affiliate marketers and performance advertisers to track clicks, conversions, and campaign data across ad networks, with an emphasis on high-speed processing since it's installed on a user's own server rather than run as a cloud se Best known for Fast, self-hosted click and conversion tracking software for affiliate marketing.
When asked "Best brands similar to Binom?", Claude would recommend Binom as of September 2026. It's a well-known and respected tool in the affiliate marketing niche for tracking ad performance, so it would be a natural mention alongside other tracker platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Binom's main competitors in Marketing & Advertising: Voluum (84/100), RedTrack (84/100), Bemob (77/100), PeerClick (80/100).
Sources: Brand Analyzer scan
Binom has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Binom official site
Binom was founded in 1735. Binom operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Binom offers a self-hosted campaign tracking platform featuring over 30 click metrics, 30 events and tokens, and multi-level reporting designed for traffic management, campaign analysis, and optimization in affiliate and performance marketing.
Sources: Binom official site
Binom scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Binom official site
Binom is a self-hosted tracking platform built for affiliate marketers and media buyers to manage and analyze advertising campaigns. It is designed to provide flexibility in traffic management and campaign optimization through detailed metrics and reporting tools.
Sources: Binom official site
Binom provides a tracking system that allows affiliates and media buyers to monitor, analyze, and optimize their advertising campaigns. It offers over 30 click metrics, 30 events and tokens, and multi-level reporting to help users understand traffic performance and make data-driven decisions.
Sources: Binom official site
Binom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Binom official site
Binom is used by affiliate marketers, media buyers, and performance marketing teams who need robust, scalable tracking and analytics tools to manage advertising campaigns.
Sources: Binom official site
Binom is known for being a self-hosted tracking solution offering deep, granular analytics with over 30 click metrics and 30 events and tokens, along with multi-level reporting capabilities tailored to performance marketing professionals.
Sources: Binom official site
Binom scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Binom has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,436,954 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Binom from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Binom: BibRave (79/100), BGR Group (79/100), Bitscale (79/100), Blue Array (79/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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