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Dun & Bradstreet (bisnode.de) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, SaaS brands, Technology brands, in the 27th percentile of 14663 Finance brands.
Dun & Bradstreet (operating in Germany as Bisnode, part of D&B) is a commercial data and analytics provider with over 200 years of history. It supplies business data, credit risk assessments, and analytics tools to help companies achieve sales and marketing goals, manage global supply chains, and reduce credit risk. The company serves mid-sized businesses and large corporations worldwide and is owned by Clearlake Capital. Its offering is based on one of the world's largest commercial databases, delivering AI-ready data and analytics for decision-making.
| Brand Name | Dun & Bradstreet |
|---|---|
| Domain | bisnode.de |
| Industry | Finance, SaaS |
| Founded | 1841 |
| Parent Company / Owner | Clearlake Capital |
| Main Competitors | Experian (92/100), Equifax (77/100), Moody's Analytics (Bureau van Dijk) (86/100), Creditreform (78/100), Coface (91/100), LexisNexis Risk Solutions, ZoomInfo (87/100) |
Moz Domain Authority 44/100 vs category average 39 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Erreichen Sie Ihre Vertriebs- und Marketingziele, managen Sie globale Lieferketten und reduzieren Sie Ihre Kreditrisiken - dank gut 200 Jahren Erfahrung mit Geschäftsdaten und Anal…" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Dun & Bradstreet?", Claude could identify the brand as of September 2026. Dun & Bradstreet is a global business data and analytics company best known for its D-U-N-S Number system and commercial credit reports used to assess the creditworthiness and risk of businesses; Bisnode was a major European business data provider that D&B acquired in 2021, and b Best known for Business credit ratings and the D-U-N-S Number identification system for companies.
When asked "Best brands similar to Dun & Bradstreet?", Claude would recommend Dun & Bradstreet as of September 2026. It's one of the most established names in business credit reporting and data analytics, so it would naturally come up alongside similar firms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dun & Bradstreet's main competitors in Finance: Experian (92/100), Equifax (77/100), Moody's Analytics (Bureau van Dijk) (86/100), Creditreform (78/100), Coface (91/100).
Sources: Brand Analyzer scan
Dun & Bradstreet has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 36, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dun & Bradstreet official site
Dun & Bradstreet was founded in 1841. Dun & Bradstreet operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dun & Bradstreet scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Dun & Bradstreet official site
Dun & Bradstreet offers business data and analytics services covering sales and marketing support, global supply chain management, and credit risk reduction. Its offerings include AI-ready data and analytics tools designed to help organizations identify opportunities, manage risk, and make informed business decisions, drawing on one of the world's largest commercial databases.
Sources: Dun & Bradstreet official site
Dun & Bradstreet is a commercial data and analytics service provider with more than 200 years of experience in compiling and analyzing business data. Founded in 1841, it maintains one of the world's largest databases of company information, used to support sales, marketing, supply chain, and risk management decisions. In Germany, it operates through the Bisnode brand. The company is currently owned by Clearlake Capital and serves organizations ranging from mid-sized businesses to large multinational corporations.
Sources: Dun & Bradstreet official site
Dun & Bradstreet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dun & Bradstreet official site
Dun & Bradstreet is owned by or part of Clearlake Capital. Dun & Bradstreet operates in the Finance category.
Sources: Wikidata
Dun & Bradstreet collects, analyzes, and provides business data and analytics that help organizations achieve sales and marketing objectives, manage global supply chains, and reduce credit risk. It offers data-driven tools and insights designed to support decision-making across risk management, sales, marketing, and finance functions, leveraging a large commercial database built over more than 200 years.
Sources: Dun & Bradstreet official site
Dun & Bradstreet's services are used by mid-sized businesses and large corporations that need to reach sales and marketing targets, manage global supply chains, and reduce credit risk. Its target audience includes companies of varying sizes seeking data-driven insights to support decision-making in finance, risk management, and business intelligence.
Sources: Dun & Bradstreet official site
Dun & Bradstreet is known for its extensive commercial database and long history-over 200 years-in providing business data, credit reports, and risk analytics. It is widely recognized for helping companies assess creditworthiness, manage supply chain risk, and support sales and marketing decision-making through data and analytics.
Sources: Dun & Bradstreet official site
Dun & Bradstreet scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dun & Bradstreet has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 44/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Dun & Bradstreet from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dun & Bradstreet: Biometric Signature ID (71/100), BIMA (71/100), ביזפורטל (Bizportal) (71/100), blu by BCA Digital (71/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
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