Intelligent data som driver resultater
Bisnode (bisnode.no) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Technology brands, SaaS brands, in the 38th percentile of 13522 Finance brands.
Bisnode, founded in 1989 and headquartered in Stockholm, is a Nordic company providing business and consumer data services. Now part of Dun & Bradstreet, it helps Nordic companies grow while controlling costs, managing credit risk, and ensuring compliance. Bisnode offers comprehensive company and consumer data to support decision-making, risk navigation, and identifying trustworthy business partners. It operates in the finance, technology, and SaaS sectors, serving organizations across the Nordic region that need data-driven insights for growth and risk management.
| Brand Name | Bisnode |
|---|---|
| Domain | bisnode.no |
| Industry | Finance, Technology |
| Founded | 1989 |
| Headquarters | Stockholm |
| Parent Company / Owner | Dun & Bradstreet |
| CEO | Lars Save |
| Main Competitors | Experian (92/100), Creditsafe (80/100), Bureau van Dijk (79/100), UC AB (83/100), CRIF (84/100) |
Moz Domain Authority 32/100 vs category average 40 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Bisnode has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Å hjelpe nordiske bedrifter med å vokse samtidig som de kontrollerer kostnader og håndterer kredittrisiko og compliance." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bisnode?", Claude could identify the brand as of October 2026. Bisnode is a Nordic business information and credit rating company that provided data analytics, credit reports, and digital marketing solutions based on business and consumer data. It was a major player in the Nordic credit bureau and business intelligence market before being ac Best known for Providing credit ratings and business information/data analytics services across the Nordic countries.
When asked "Best brands similar to Bisnode?", Claude would recommend Bisnode as of October 2026. It was a leading Nordic credit information and business data provider, so it's relevant when discussing credit bureaus or business intelligence firms in that region, though its identity is now largely merged into Dun & Bradstreet.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bisnode's main competitors in Finance: Experian (92/100), Creditsafe (80/100), Bureau van Dijk (79/100), UC AB (83/100), CRIF (84/100).
Sources: Brand Analyzer scan
Bisnode is a Nordic company, founded in 1989 and headquartered in Stockholm, that provides business and consumer data services. It is now part of Dun & Bradstreet and operates within the finance, technology, and SaaS categories, focusing on helping Nordic companies manage growth, cost control, credit risk, and compliance.
Sources: Bisnode official site
Bisnode has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 19, recommendation 34). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bisnode official site
Bisnode was founded in 1989. Bisnode operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bisnode is headquartered in Stockholm. Bisnode operates in the Finance category.
Sources: Wikidata
Bisnode helps Nordic businesses and organizations grow while controlling costs and managing credit risk and compliance. It does this by providing comprehensive company and consumer data, enabling clients to identify new opportunities, assess risk, and determine which business partners are trustworthy.
Sources: Bisnode official site
Bisnode scores 34/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bisnode official site
Bisnode offers business and consumer data services, including company data and Nordic consumer data, designed to support growth strategies, cost control, credit risk management, and regulatory compliance. These data-driven insights help organizations find new business opportunities, navigate risk, and assess the reliability of potential partners.
Sources: Bisnode official site
Bisnode can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bisnode official site
Bisnode is owned by or part of Dun & Bradstreet. Bisnode operates in the Finance category.
Sources: Wikidata
Bisnode is used by Nordic businesses and organizations that need to manage growth, control costs, handle credit risk, and ensure regulatory compliance. Its target audience includes companies across the Nordic region seeking data-driven insights to support strategic and risk-related decision-making.
Sources: Bisnode official site
Bisnode is known for being a leading Nordic source of business and consumer data, offering what it describes as the world's most comprehensive company data and Nordic consumer data. It is recognized for supporting data-driven decision-making around growth, risk management, and compliance, and for being acquired by Dun & Bradstreet.
Sources: Bisnode official site
Bisnode scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bisnode has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 32/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bisnode from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bisnode: Billease (74/100), Bill & Pay (74/100), BlockSec (74/100), Bloomberg Línea (74/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.