Craft Burgers & CrazyShakes
Black Tap (blacktapnyc.com) earns a Brand Analyzer score of 67 out of 100, placing it in the Developing tier among Food & Beverage brands. Among 1879 Food & Beverage brands analyzed, Black Tap ranks in the 22nd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 88/100, Digital Presence 94/100, Visual Identity 44/100, Messaging Clarity 100/100, Trust Foundation 67/100, AI Discoverability 29/100, Brand Authority 43/100.
Black Tap is an American burger restaurant chain that began in New York and has grown into a globally recognized brand. It is known for combining award-winning craft burgers with elaborate, visually striking milkshakes called CrazyShakes. The brand blends classic American comfort food with a fun, vibrant, and highly shareable dining experience, appealing to tourists, families, and younger diners who enjoy indulgent, social-media-worthy food.
| Brand Name | Black Tap |
|---|---|
| Domain | blacktapnyc.com |
| Industry | Food & Beverage |
| Headquarters | New York, NY |
| Main Competitors | Shake Shack (88/100), Sugar Factory, Toothsome Chocolate Emporium, Slater's 50/50, The Cheesecake Factory (85/100) |
Moz Domain Authority 56/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,461,546 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Black Tap has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To serve craveable, high-quality comfort food and over-the-top milkshakes in a fun, vibrant atmosphere." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Black Tap scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Black Tap has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #2,461,546 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Black Tap from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Black Tap?", Claude could identify the brand as of August 2026. Black Tap is a New York City based burger and craft beer bar that became famous for its over the top milkshakes, the CrazyShakes, which are loaded with toppings like whole slices of cake, candy, and whipped cream towers. Best known for Its extravagant CrazyShakes topped with cake, candy, and other outrageous garnishes.
When asked "Best brands similar to Black Tap?", Claude would recommend Black Tap as of August 2026. It's a well known name in the indulgent burger and shake category, especially popular for its Instagram worthy CrazyShakes, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Black Tap's main competitors include Shake Shack (88/100), Sugar Factory, Toothsome Chocolate Emporium, Slater's 50/50, The Cheesecake Factory (85/100). These companies compete in the Food & Beverage space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Black Tap and Shake Shack are competitors in Food & Beverage. Brand Analyzer scores Black Tap at 67/100 and Shake Shack at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Black Tap include Shake Shack (88/100), Sugar Factory, Toothsome Chocolate Emporium, Slater's 50/50, The Cheesecake Factory (85/100). Each is an established option in the Food & Beverage space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Black Tap offers craft burgers and comfort food dishes, along with its signature CrazyShakes-elaborate, over-the-top milkshakes-served in a vibrant restaurant setting.
Sources: Black Tap official site
Black Tap has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 19, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Black Tap official site
Black Tap serves craveable, high-quality comfort food, including award-winning burgers, alongside over-the-top milkshakes, in restaurants designed for a fun, vibrant dining experience.
Sources: Black Tap official site
Black Tap scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Black Tap official site
Black Tap is an American burger restaurant chain founded in New York, recognized for its craft burgers and elaborate milkshakes known as CrazyShakes.
Sources: Black Tap official site
Black Tap is known for its Instagram-famous CrazyShakes-elaborate, visually striking milkshakes-and its award-winning craft burgers, which together define its indulgent, shareable dining experience.
Sources: Black Tap official site
Black Tap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Black Tap official site
Black Tap's customers include food enthusiasts, tourists, families, and younger diners who seek indulgent comfort food and visually striking, social-media-friendly desserts.
Sources: Black Tap official site
Black Tap is popular because it offers a unique combination of high-quality comfort food and visually extravagant, social-media-worthy milkshakes, creating a distinctive and shareable dining experience that appeals to tourists and younger diners seeking indulgence.
Sources: Black Tap official site
Ranked closest to Black Tap: Betty and Brooke (67/100), Bebekidis (67/100), TheFork (67/100), Carmine's Italian Restaurant (67/100).
A step up - brands to learn from: Zaxby's (71/100), Yellow Dog Software (71/100).
Category leader: Target (97/100).