Personalized Hormone & Wellness Care
Joi+Blokes (blokes.co) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, SaaS brands, in the 53rd percentile of 12667 Healthcare brands.
Joi+Blokes is a healthcare company offering personalized hormone and wellness care for men and women. Its services include advanced biomarker testing and peptide therapies, with individualized treatment plans designed to help clients optimize their health. The company positions itself as a data-driven provider bridging men's and women's hormone health needs, operating within the healthcare and SaaS categories to serve individuals interested in hormone optimization and wellness.
| Brand Name | Joi+Blokes |
|---|---|
| Domain | blokes.co |
| Industry | Healthcare, SaaS |
| Main Competitors | Hims & Hers (69/100), Maximus Tribe (81/100), Rupa Health, Everlywell (86/100), Marek Health (75/100), Alloy (88/100) |
Moz Domain Authority 31/100 vs category average 41 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide personalized hormone and wellness care that helps men and women optimize their health." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Joi+Blokes?", Claude could not identify the brand as of October 2026. I don't recognize "Joi+Blokes" or the website blokes.co as a specific healthcare company, likely because it's a small, new, or niche brand without much presence in my training data.
When asked "Best brands similar to Joi+Blokes?", Claude would not surface Joi+Blokes as of October 2026. I can't recommend a company I don't have verified information about, since I'd risk giving inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Joi+Blokes's main competitors in Healthcare: Hims & Hers (69/100), Maximus Tribe (81/100), Everlywell (86/100), Marek Health (75/100), Alloy (88/100).
Sources: Brand Analyzer scan
Joi+Blokes has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 48, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Joi+Blokes official site
Joi+Blokes scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Joi+Blokes official site
Joi+Blokes can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Joi+Blokes official site
Joi+Blokes scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Joi+Blokes has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify Joi+Blokes from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Joi+Blokes: BK Medical (GE HealthCare) (77/100), Bittersweet Farms (77/100), Blood:Water (77/100), Blueprint (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.