We're here to beat blood cancer
Blood Cancer UK (bloodcancer.org.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Healthcare brands, in the 56th percentile of 4436 Non-profit brands.
Blood Cancer UK is a UK-based charity founded in 1960 and headquartered in London. It funds research into blood cancers such as leukaemia, lymphoma, and myeloma, and provides support services to those affected, including patients, family members, and healthcare professionals. The organization describes itself as a community dedicated to beating all types of blood cancer through a combination of research funding and direct patient support.
| Brand Name | Blood Cancer UK |
|---|---|
| Domain | bloodcancer.org.uk |
| Industry | Non-profit, Healthcare |
| Founded | 1960 |
| Headquarters | London |
| Main Competitors | Cancer Research UK (91/100), Leukaemia UK (74/100), Leukaemia Care, Myeloma UK, Lymphoma Action, Anthony Nolan (85/100), DKMS UK |
Moz Domain Authority 59/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #247,137 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Blood Cancer UK appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Blood Cancer UK is a community dedicated to beating all types of blood cancer by funding research and supporting those affected." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Blood Cancer UK?", Claude could identify the brand as of September 2026. Blood Cancer UK is a British charity focused on funding research into blood cancers like leukaemia, lymphoma, and myeloma, while also providing support and information to patients and their families. It was formerly known as Bloodwise before rebranding in 2021. Best known for Funding blood cancer research and supporting patients in the UK.
When asked "Best brands similar to Blood Cancer UK?", Claude would recommend Blood Cancer UK as of September 2026. It's one of the UK's leading blood cancer charities with a strong track record in research funding and patient support, so it would naturally come up alongside similar health-focused non-profits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blood Cancer UK's main competitors in Non-profit: Cancer Research UK (91/100), Leukaemia UK (74/100), Anthony Nolan (85/100).
Sources: Brand Analyzer scan
Blood Cancer UK has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 29, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blood Cancer UK official site
Blood Cancer UK was founded in 1960. Blood Cancer UK operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Blood Cancer UK is headquartered in London. Blood Cancer UK operates in the Non-profit category.
Sources: Wikidata
Blood Cancer UK scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Blood Cancer UK official site
Blood Cancer UK is a UK-based charity founded in 1960 and headquartered in London, dedicated to beating all types of blood cancer, including leukaemia, lymphoma, and myeloma. It operates as a community that combines research funding with direct support for people affected by blood cancer.
Sources: Blood Cancer UK official site
Blood Cancer UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blood Cancer UK official site
Blood Cancer UK offers research funding programs aimed at advancing treatment and understanding of blood cancers, along with support services for patients and their families, including community forums where those affected can connect and share experiences.
Sources: Blood Cancer UK official site
Blood Cancer UK funds research into blood cancers and provides support services to patients, their families, and friends. It also engages healthcare professionals and donors, offering community forums and resources aimed at improving outcomes for people affected by blood cancer.
Sources: Blood Cancer UK official site
Blood Cancer UK serves people diagnosed with blood cancer, their friends and family members, healthcare professionals involved in blood cancer care, and donors who wish to support research and patient care initiatives.
Sources: Blood Cancer UK official site
Blood Cancer UK is known for its dual focus on funding scientific research into blood cancers and offering direct support and community resources to patients and their families, positioning itself as a leading UK charity dedicated specifically to blood cancer.
Sources: Blood Cancer UK official site
Blood Cancer UK scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blood Cancer UK has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #247,137 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Blood Cancer UK from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blood Cancer UK: Black Public Media (79/100), BioLife Plasma Services (79/100), Bob Woodruff Foundation (79/100), BRIDGE Housing (79/100).
A step up - brands to learn from: Young Survival Coalition (81/100), YMCA of Greater New York (81/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.