Your Podcast, Your Way
Blubrry (blubrry.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, SaaS brands, Technology brands, in the 83rd percentile of 14827 Media & Entertainment brands.
Blubrry is a podcast hosting platform offering hosting, statistics, distribution, website tools, and monetization services for podcasters. It provides phone support and a free trial, and is known for developing the No. 1 WordPress podcast publishing plugin. With over 21 years of experience in the podcast industry, Blubrry serves creators ranging from beginners to experienced broadcasters, particularly those using WordPress for their podcast websites.
| Brand Name | Blubrry |
|---|---|
| Domain | blubrry.com |
| Industry | Media & Entertainment, SaaS |
| Main Competitors | Libsyn (90/100), Buzzsprout (86/100), Podbean (91/100), Transistor (92/100), Simplecast (89/100), Captivate (85/100), Spotify for Podcasters (Anchor) (92/100), RSS.com (89/100) |
Moz Domain Authority 78/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #13,612 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Blubrry podcast platform provides hosting, statistics, distribution, website, monetization, and more with phone support, with a free trial." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Blubrry?", Claude could identify the brand as of September 2026. Blubrry is a podcast hosting and media services company that provides podcast hosting, media hosting, WordPress podcasting plugins (PowerPress), and podcast statistics/analytics tools, along with advertising and production services for podcasters. Best known for Podcast hosting and its PowerPress WordPress plugin for podcasters.
When asked "Best brands similar to Blubrry?", Claude would recommend Blubrry as of September 2026. It's a well-established, reputable podcast hosting platform often mentioned alongside Libsyn and Buzzsprout for creators looking for reliable hosting and stats.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blubrry's main competitors in Media & Entertainment: Libsyn (90/100), Buzzsprout (86/100), Podbean (91/100), Transistor (92/100), Simplecast (89/100).
Sources: Brand Analyzer scan
Blubrry offers podcast hosting, audience statistics and analytics, distribution to podcast directories, website creation tools, and monetization features. It also provides the No. 1 WordPress podcast publishing plugin and includes real phone customer support along with a free trial for new users.
Sources: Blubrry official site
Blubrry is a podcast hosting service that provides an all-in-one platform for podcast creators, offering hosting, statistics, distribution, website tools, and monetization features. It has over 21 years of experience in the podcast industry and is recognized for developing the No. 1 WordPress podcast publishing plugin.
Sources: Blubrry official site
Blubrry has limited AI-search visibility, scoring 47/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 63, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blubrry official site
Blubrry provides podcast hosting infrastructure along with a suite of supporting tools, including analytics/statistics tracking, distribution to podcast directories, website building tools, and monetization options. It also offers real phone support to customers and a free trial for new users, aiming to help podcasters launch, grow, and monetize their shows.
Sources: Blubrry official site
Blubrry scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Blubrry official site
Blubrry is known for its all-in-one podcast hosting platform and for creating the No. 1 WordPress podcast publishing plugin. It is also recognized for offering real phone support to customers, a feature that differentiates it from many other podcast hosting providers, and for its long-standing presence in the podcast industry spanning over 21 years.
Sources: Blubrry official site
Blubrry can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blubrry official site
Blubrry is used by podcast creators and content producers ranging from beginners to experienced broadcasters. Its target audience particularly includes those who use WordPress for their podcast websites, given Blubrry's development of the leading WordPress podcast publishing plugin, as well as creators seeking reliable hosting, analytics, and monetization tools.
Sources: Blubrry official site
Blubrry's popularity stems from its combination of hosting, analytics, distribution, website tools, and monetization in a single platform, along with real phone support-a feature not commonly offered by competitors. Its No. 1 WordPress podcast publishing plugin also extends its reach to the large base of WordPress users seeking podcast solutions, and its 21+ years of industry experience adds to its credibility among creators.
Sources: Blubrry official site
Blubrry scores 47/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blubrry has a limited AI-visibility profile at 47/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #13,612 (Tranco) and a Moz Domain Authority of 78/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Blubrry from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blubrry: Bleacher Report (85/100), Blackstone Publishing (85/100), Bonhams (85/100), Amazon Books (85/100).
A step up - brands to learn from: Yr (91/100), Wired Italia (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.