Your body, optimized
Bodylab (bodylab.de) scores 44 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Sports & Fitness brands, Healthcare brands, E-commerce brands, in the 1st percentile of 10539 Sports & Fitness brands.
Bodylab (bodylab.de) is a German e-commerce brand founded in 2001 operating in the sports & fitness and healthcare categories. It provides science-based products and guidance intended to help individuals achieve health and fitness goals, positioning itself as a resource that blends scientific knowledge with practical application for body composition and wellbeing improvement. Its target audience includes health-conscious individuals and fitness enthusiasts.
| Brand Name | Bodylab |
|---|---|
| Domain | bodylab.de |
| Industry | Sports & Fitness, Healthcare |
| Founded | 2001 |
| Main Competitors | MyProtein (92/100), ESN (83/100), Foodspring, More Nutrition (69/100), Peak (87/100) |
Moz Domain Authority 11/100 vs category average 42 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To help individuals achieve their health and fitness goals through science-based products and guidance." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bodylab?", Claude could identify the brand as of October 2026. Bodylab (Bodylab24) is a German sports nutrition brand that sells protein powders, shakes, BCAAs, and other fitness supplements aimed at gym-goers and athletes. Best known for Affordable whey protein powders and sports supplements sold mainly online.
When asked "Best brands similar to Bodylab?", Claude would recommend Bodylab as of October 2026. It's a well known German supplement brand often mentioned alongside other budget-friendly fitness nutrition companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bodylab's main competitors in Sports & Fitness: MyProtein (92/100), ESN (83/100), More Nutrition (69/100), Peak (87/100).
Sources: Brand Analyzer scan
Bodylab has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 10, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bodylab official site
Bodylab was founded in 2001. Bodylab operates in the Sports & Fitness category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bodylab scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bodylab official site
Bodylab can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bodylab official site
Bodylab scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bodylab has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (24/100) and its weakest is trust (10/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 11/100 and thin schema.org structured data. In a live check, Claude could already identify Bodylab from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bodylab: badminton.ch (44/100), Alderbrook Inn (44/100), British Surfing (44/100), ESPN India (44/100).
A step up - brands to learn from: Yo-Zuri (56/100), Voltsrides (56/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.