Body Labs Brand Score: 57/100 - Developing tier

Body data, understood better

Body Labs (bodylabs.com) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Technology brands, Healthcare brands, Fashion & Apparel brands, in the 5th percentile of 34618 Technology brands.

AI Snapshot

Body Labs was a New York City-based software company founded in 2013 that developed body scanning and data analytics technology to help businesses and developers understand human body shape and movement. It served industries such as fashion, healthcare, and technology by providing precise body measurement and shape data to support product and design decisions. The company was acquired by Amazon.

Key facts about Body Labs
Brand NameBody Labs
Domainbodylabs.com
IndustryTechnology, Healthcare
Founded2013
HeadquartersNew York City
Parent Company / OwnerAmazon
Main CompetitorsSize Stream (65/100), Fit3D (78/100), TG3D Studio, Bold Metrics (77/100), Naked Labs (59/100)

Evidence

Moz Domain Authority 47/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

Body Labs has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "The following error was encountered while trying to retrieve the URL: <http://bodylabs.com/>" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Body Labs?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Body Labs?", Claude could identify the brand as of September 2026. Body Labs was a New York-based startup that developed 3D body scanning and shape-modeling technology, creating software to capture and analyze human body shapes for use in fashion, fitness, and health applications. It was acquired by Amazon in 2017, reportedly to bolster Amazon's Best known for 3D body scanning and shape analysis technology, acquired by Amazon in 2017.

When asked "Best brands similar to Body Labs?", Claude would recommend Body Labs as of September 2026. It's a notable example of body-scanning tech acquired by a major player, relevant if discussing companies in that niche or Amazon's tech acquisitions.

People Also Ask About Body Labs

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Body Labs's main competitors?

Body Labs's main competitors in Technology: Size Stream (65/100), Fit3D (78/100), Bold Metrics (77/100), Naked Labs (59/100).

Sources: Brand Analyzer scan

When was Body Labs founded?

Body Labs was founded in 2013. Body Labs operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Body Labs headquartered?

Body Labs is headquartered in New York City. Body Labs operates in the Technology category.

Sources: Wikidata

Does ChatGPT recommend Body Labs?

Body Labs scores 39/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: Body Labs official site

What is Body Labs?

Body Labs was a software company founded in 2013 and headquartered in New York City that specialized in body scanning and data analytics technology. It was later acquired by Amazon, which is now its parent company. The company focused on capturing and interpreting human body shape and movement data for use across multiple industries.

Sources: Body Labs official site

What does Body Labs do?

Body Labs develops advanced body scanning and data analytics technology that enables precise measurement and understanding of human body shape and size. This technology is designed to help businesses and developers in fields like fashion, healthcare, and technology make informed product and design decisions based on accurate human body data.

Sources: Body Labs official site

How can Body Labs improve its AI discoverability?

Body Labs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Body Labs official site

What products or services does Body Labs offer?

Body Labs offered body scanning and data analytics technology designed to capture and interpret human body shape, size, and movement. This technology was intended to support businesses and developers in creating better-fitting apparel, improving healthcare assessments, and enhancing other applications requiring precise human body data.

Sources: Body Labs official site

Who owns Body Labs?

Body Labs is owned by or part of Amazon. Body Labs operates in the Technology category.

Sources: Wikidata

What is Body Labs known for?

Body Labs is known for pioneering body measurement and shape analytics technology, positioning itself as a foundational data provider for industries that rely on accurate human body data, such as apparel and healthcare. It is also notable for having been acquired by Amazon.

Sources: Body Labs official site

Who uses Body Labs?

Body Labs' technology was intended for businesses and developers in industries such as apparel, healthcare, and technology that require precise human body measurement and shape data. This includes companies designing clothing for better fit, healthcare providers needing body assessment tools, and technology firms integrating body data into their products.

Sources: Body Labs official site

Recommendations

AI visibility

Body Labs scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Body Labs has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 47/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Body Labs from memory (September 2026) - a sign these signals are paying off.

Visibility - 63/100

Trust - 19/100

Recommendation likelihood - 39/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Body Labs: Blue Tech Inc. (57/100), bloXroute (57/100), Breakpoint Labs (57/100), Davor Brigić (57/100).

A step up - brands to learn from: Zocket (71/100), Zhangyue (71/100).

Category leader: Hostinger (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site