Največji slovenski spletni oglasnik
Bolha.com (bolha.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Real Estate brands, Automotive brands, in the 86th percentile of 21792 E-commerce brands.
Bolha.com is Slovenia's largest online classified advertisements platform, founded in 1999. It enables individuals and small businesses to buy, sell, and trade goods, vehicles, and real estate. The site reports over 150,000 visits and more than 5,000 new listings daily, covering categories such as e-commerce, automotive, and real estate. It is widely recognized as the leading online marketplace for classified ads in Slovenia.
| Brand Name | Bolha.com |
|---|---|
| Domain | bolha.com |
| Industry | E-commerce, Real Estate |
| Founded | 1999 |
| Main Competitors | Avto.net (76/100), Nepremicnine.net, OLX (84/100), Njuskalo (90/100), eBay (73/100) |
Moz Domain Authority 54/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #20,499 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Oglasnik z več kot 150.000 obiskov dnevno in več kot 5.000 novih oglasov vsak dan, portal bolha.com - največji slovenski spletni oglasnik." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, Vue.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bolha.com?", Claude could identify the brand as of September 2026. Bolha.com is a popular Slovenian online classifieds marketplace where users can buy and sell new and used goods, similar to Craigslist or eBay classifieds, covering categories like vehicles, electronics, real estate, and household items. Best known for Being Slovenia's leading classifieds and marketplace website for buying and selling used goods.
When asked "Best brands similar to Bolha.com?", Claude would recommend Bolha.com as of September 2026. It's the dominant classifieds platform in Slovenia, so it's a natural mention for users looking for similar local or regional e-commerce marketplaces.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bolha.com's main competitors in E-commerce: Avto.net (76/100), OLX (84/100), Njuskalo (90/100), eBay (73/100).
Sources: Brand Analyzer scan
Bolha.com is Slovenia's largest online classified advertisements website, founded in 1999. It serves as a marketplace where users can post and browse listings for goods, vehicles, real estate, and services.
Sources: Bolha.com official site
Bolha.com has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 40, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bolha.com official site
Bolha.com was founded in 1999. Bolha.com operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bolha.com operates an online classifieds marketplace that allows individuals and small businesses in Slovenia to list, buy, sell, and trade goods, vehicles, and real estate. The platform hosts thousands of new listings daily across multiple categories.
Sources: Bolha.com official site
Bolha.com offers a classified advertising platform where users can list and search for items across categories such as general goods, vehicles, and real estate. It functions as an intermediary marketplace rather than selling products directly.
Sources: Bolha.com official site
Bolha.com scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bolha.com official site
Bolha.com is known for being Slovenia's largest and most visited online classified ads portal, attracting over 150,000 visits and more than 5,000 new listings each day. It covers diverse categories including general merchandise, vehicles, and real estate.
Sources: Bolha.com official site
Bolha.com can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bolha.com official site
Bolha.com is used by Slovenian consumers and small businesses seeking to buy, sell, or trade goods, vehicles, and real estate online.
Sources: Bolha.com official site
Bolha.com is popular because it is the largest classified ads platform in Slovenia, drawing over 150,000 visits daily and adding more than 5,000 new listings each day. Its wide range of categories, including vehicles, real estate, and general goods, makes it a central hub for local buying and selling.
Sources: Bolha.com official site
Bolha.com scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bolha.com has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #20,499 (Tranco) and a Moz Domain Authority of 54/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bolha.com from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bolha.com: BodyGuardz (84/100), Bob Vila (84/100), Bondi Sands (84/100), Bon Jovi (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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