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Boligsiden (boligsiden.dk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, Technology brands, in the 40th percentile of 14202 Real Estate brands.
Boligsiden is a Danish online real estate portal founded in 1988 and headquartered in Copenhagen, owned by Dansk Ejendomsmæglerforening. It aggregates property listings-including houses, apartments, holiday homes, and rental units-from across the Danish housing market, along with sales price data. The platform offers search tools such as map-based and AI-powered search to help users find homes to buy or rent, or list properties for sale or rent, positioning itself as a comprehensive, one-stop resource for the Danish property market.
| Brand Name | Boligsiden |
|---|---|
| Domain | boligsiden.dk |
| Industry | Real Estate, Technology |
| Founded | 1988 |
| Headquarters | Copenhagen |
| Parent Company / Owner | Dansk ejendomsmæglerforening |
| Main Competitors | Boliga (75/100), Nybolig (81/100), Home (81/100), EDC (82/100), BoligPortal |
Moz Domain Authority 47/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #35,478 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Find din næste eje- eller lejebolig. Eller udlej selv. Søg villaer, lejligheder, fritidshuse og lejeboliger og se salgspriser fra hele boligmarkedet." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare, WordPress.
Social footprint: verified profiles on Facebook, Instagram, YouTube; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Boligsiden?", Claude could identify the brand as of November 2026. Boligsiden is a Danish online property portal that aggregates real estate listings from estate agents across Denmark, letting users search for homes for sale or rent and track price and market data. Best known for Being one of Denmark's largest property listing websites, aggregating listings from multiple real estate agencies.
When asked "Best brands similar to Boligsiden?", Claude would recommend Boligsiden as of November 2026. It's a well-known, widely used platform in Denmark for anyone looking to buy, sell, or research the Danish housing market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Boligsiden's main competitors in Real Estate: Boliga (75/100), Nybolig (81/100), Home (81/100), EDC (82/100).
Sources: Brand Analyzer scan
Boligsiden offers property listing aggregation covering villas, apartments, holiday homes, and rental properties; access to historical sales price data for the Danish housing market; map-based search; AI-powered search tools; and the ability for users to list properties for rent themselves.
Sources: Boligsiden official site
Boligsiden is a Danish online property portal founded in 1988 and based in Copenhagen. It is owned by Dansk Ejendomsmæglerforening, the Danish association of real estate agents. The site serves as an aggregator for residential property listings across Denmark, covering homes for sale and for rent.
Sources: Boligsiden official site
Boligsiden has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 36, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Boligsiden official site
Boligsiden was founded in 1988. Boligsiden operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Boligsiden is headquartered in Copenhagen. Boligsiden operates in the Real Estate category.
Sources: Wikidata
Boligsiden aggregates property listings from across the Danish real estate market, including houses, apartments, holiday homes, and rental properties. It also provides sales price data for the housing market and offers search tools such as map-based and AI-powered search to help users find or list a home to buy, sell, or rent.
Sources: Boligsiden official site
Boligsiden scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Boligsiden official site
Boligsiden is known for providing a comprehensive overview of the Danish housing market, combining listings from various property types with historical sales price data. It is also recognized for its innovative search features, such as map-based search and AI-powered search tools, aimed at simplifying the process of finding a home.
Sources: Boligsiden official site
Boligsiden can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Boligsiden official site
Boligsiden is used by homebuyers, renters, sellers, and landlords across Denmark who are looking to buy, rent, sell, or list residential properties, including houses, apartments, and holiday homes.
Sources: Boligsiden official site
Boligsiden is owned by or part of Dansk ejendomsmæglerforening. Boligsiden operates in the Real Estate category.
Sources: Wikidata
Boligsiden is popular because it offers a complete overview of the Danish housing market in one place, aggregating listings for houses, apartments, holiday homes, and rentals alongside sales price history. Its use of map-based and AI-powered search tools makes it easier for buyers, sellers, renters, and landlords to find relevant properties efficiently.
Sources: Boligsiden official site
Boligsiden scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Boligsiden has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #35,478 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Boligsiden from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Boligsiden: BOB (73/100), Bluestone Home Loans (73/100), Bomanite (73/100), Bonnefield (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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