Ihr Deko Großhandel seit 1964
BOLTZE (boltze.de) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 31st percentile of 27992 E-commerce brands.
BOLTZE is a German wholesale supplier of decorations and home accessories, operating since 1964. It serves commercial resellers and businesses by offering a broad, style-spanning assortment that includes shabby chic, Scandinavian, and maritime designs for indoor and outdoor use. The company positions itself as a traditional yet forward-looking wholesaler, offering a digital purchasing experience for its business-to-business customers.
| Brand Name | BOLTZE |
|---|---|
| Domain | boltze.de |
| Industry | E-commerce, Other |
| Founded | 1964 |
| Main Competitors | Gilde Handwerk, Formano (69/100), Räder, Ib Laursen (73/100), Casablanca (38/100) |
Moz Domain Authority 23/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,022,758 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BOLTZE - Seit 1964 Ihr Deko Großhandel für Unternehmen ✓ Finden Sie die besten Dekorationen und Wohnaccessoires für den Innen- und Außenbereich ✓ | BOLTZE" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: PHP, Apache.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is BOLTZE?", Claude could identify the brand as of November 2026. BOLTZE is a German wholesale company specializing in home decor, seasonal decorations, and gift items, primarily serving retailers and trade customers rather than end consumers directly. Best known for Wholesale seasonal and home decoration items for the trade sector.
When asked "Best brands similar to BOLTZE?", Claude would not surface BOLTZE as of November 2026. It's more of a B2B wholesale decor supplier than a well-known consumer e-commerce brand, so it wouldn't typically come up when recommending popular e-commerce brands to shoppers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BOLTZE's main competitors in E-commerce: Formano (69/100), Ib Laursen (73/100), Casablanca (38/100).
Sources: Brand Analyzer scan
BOLTZE has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 16, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BOLTZE official site
BOLTZE offers a wide range of decorations and home accessories for both indoor and outdoor use, sold wholesale to commercial resellers and businesses. The product range spans multiple design styles, including shabby chic, Scandinavian, and maritime aesthetics.
Sources: BOLTZE official site
BOLTZE scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BOLTZE official site
BOLTZE is a German wholesale company specializing in decorations and home accessories, founded in 1964. It supplies commercial resellers and businesses rather than individual consumers, offering a wide range of decorative items for both indoor and outdoor use.
Sources: BOLTZE official site
BOLTZE operates as a decoration wholesaler, supplying resellers and businesses with a broad assortment of home and garden decor items. It provides a digital purchasing platform through which commercial customers can order products spanning multiple design styles, including shabby chic, Scandinavian, and maritime themes.
Sources: BOLTZE official site
BOLTZE can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BOLTZE official site
BOLTZE's customers are commercial resellers and businesses that purchase decoration and home accessories in bulk, typically for resale in retail settings. It does not primarily serve individual end consumers but rather B2B buyers within the decor and home goods trade.
Sources: BOLTZE official site
BOLTZE is known for being a long-established wholesale supplier of decoration and home accessories in Germany, operating since 1964. It is recognized among commercial resellers for its broad, style-spanning product range covering multiple decor trends for indoor and outdoor settings.
Sources: BOLTZE official site
BOLTZE scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BOLTZE has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,022,758 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 23/100 and thin schema.org structured data. In a live check, Claude could already identify BOLTZE from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BOLTZE: bücher.de (72/100), Bob's Machine (72/100), Bonnier Books (72/100), BookMap (72/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.