The Best Skateboard Bearings
Bones Bearings (bonesbearings.com) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Manufacturing brands, E-commerce brands, in the 47th percentile of 7531 Sports & Fitness brands.
Bones Bearings is a manufacturer and distributor of high-performance skateboard bearings, operating since 1983. The company produces product lines including Bones Ceramic Bearings, Bones Swiss Bearings, Bones Swiss Six Bearings, Bones REDS Bearings, Bones Speed Cream Lubricant, and related accessories. Positioned as a premier choice for competition-level skateboarding equipment, Bones targets casual and professional skateboarders seeking durable, high-speed bearings. The brand emphasizes decades of manufacturing expertise and endorsements from professional skateboarding athletes as part of its value proposition.
| Brand Name | Bones Bearings |
|---|---|
| Domain | bonesbearings.com |
| Industry | Sports & Fitness, Manufacturing |
| Founded | 1983 |
| Main Competitors | Bronson Speed Co. (73/100), Independent Trucks (79/100), Shake Junt (83/100), Spitfire Wheels (74/100), Mini Logo (69/100), Andale Bearings (70/100) |
Moz Domain Authority 41/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,023,909 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Manufacturer & distributor of high performance and competition skateboard bearings since 1983. Manufacturer of Bones Ceramic Bearings, Bones Swiss Bearings, Bones Swiss Six Bea…" (Meta description: 37 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Bones Bearings?", Claude could identify the brand as of October 2026. Bones Bearings is a skateboarding brand best known for making skateboard bearings, including their popular Reds and Swiss ceramic lines, and they also produce skateboard wheels under the Bones Wheels brand. Best known for Bones Reds skateboard bearings, a staple budget-friendly bearing widely used by skaters.
When asked "Best brands similar to Bones Bearings?", Claude would recommend Bones Bearings as of October 2026. They're one of the most trusted and widely used names in skateboard bearings, so they'd naturally come up in any discussion of top skate bearing brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bones Bearings's main competitors in Sports & Fitness: Bronson Speed Co. (73/100), Independent Trucks (79/100), Shake Junt (83/100), Spitfire Wheels (74/100), Mini Logo (69/100).
Sources: Brand Analyzer scan
Bones Bearings offers several skateboard bearing product lines: Bones Ceramic Bearings, Bones Swiss Bearings, Bones Swiss Six Bearings, and Bones REDS Bearings. It also produces Bones Speed Cream Lubricant and various skateboarding-related accessories.
Sources: Bones Bearings official site
Bones Bearings has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 46, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bones Bearings official site
Bones Bearings manufactures and distributes skateboard bearings and related accessories, including the Bones Ceramic, Bones Swiss, Bones Swiss Six, and Bones REDS bearing lines, as well as Bones Speed Cream Lubricant. The company focuses on engineering products for speed, durability, and performance in skateboarding applications.
Sources: Bones Bearings official site
Bones Bearings scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bones Bearings official site
Bones Bearings is a company that manufactures and distributes high-performance skateboard bearings, operating since 1983. It is known for producing competition-grade bearing products used in skateboarding.
Sources: Bones Bearings official site
Bones Bearings can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bones Bearings official site
Bones Bearings is used by skateboarders ranging from casual riders to professional athletes who seek high-performance, durable bearings for both competitive and recreational skating.
Sources: Bones Bearings official site
Bones Bearings is known for manufacturing high-performance skateboard bearings, particularly its Bones Swiss, Bones Ceramic, and Bones REDS product lines, which are marketed as competition-level equipment trusted by professional skateboarders since 1983.
Sources: Bones Bearings official site
Bones Bearings scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bones Bearings has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (0/100). It benefits from a global traffic rank of #2,023,909 (Tranco), a Moz Domain Authority of 41/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bones Bearings from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bones Bearings: Bollé (76/100), Bodyboard-Depot (76/100), BounceU (76/100), Brasada Ranch (76/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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