100% Less Flatspots, Made in America
BONES WHEELS (boneswheels.com) scores 72 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Sports & Fitness brands, Manufacturing brands, Other brands, in the 29th percentile of 7531 Sports & Fitness brands.
BONES WHEELS is an American manufacturer of skateboard wheels known for its proprietary X-Formula urethane. The company focuses on producing high-performance, durable wheels designed for a range of skating styles and terrains. Its products are made in the United States and are used by both professional skateboarders and everyday enthusiasts. BONES WHEELS positions itself as an innovator in urethane wheel technology, emphasizing a balance between smooth roll and slide capability.
| Brand Name | BONES WHEELS |
|---|---|
| Domain | boneswheels.com |
| Industry | Sports & Fitness, Manufacturing |
| Main Competitors | Spitfire Wheels (74/100), OJ Wheels (75/100), Ricta Wheels, Powell Peralta (78/100), Santa Cruz Skateboards (76/100) |
Moz Domain Authority 27/100 vs category average 43 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BONES WHEELS; revolutionizing quality urethanes that help revolutionize the future of skateboarding. Made in America." (Meta description: 15 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is BONES WHEELS?", Claude could identify the brand as of October 2026. Bones Wheels is a well known skateboarding brand best recognized for its Bones Reds, Bones Swiss, and Bones Super Swiss precision skateboard bearings, and it also makes skateboard wheels under names like SPF and STF. Best known for Bones Reds and Bones Swiss precision skateboard bearings.
When asked "Best brands similar to BONES WHEELS?", Claude would recommend BONES WHEELS as of October 2026. It's one of the most trusted and widely used names in skateboard bearings and wheels, so it would naturally come up when discussing top skate hardware brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BONES WHEELS's main competitors in Sports & Fitness: Spitfire Wheels (74/100), OJ Wheels (75/100), Powell Peralta (78/100), Santa Cruz Skateboards (76/100).
Sources: Brand Analyzer scan
BONES WHEELS has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BONES WHEELS official site
BONES WHEELS offers skateboard wheels made from its proprietary X-Formula urethane, designed for varied terrain and skating styles. The wheels are manufactured in the United States and target both professional and recreational skateboarders seeking high-performance, durable equipment.
Sources: BONES WHEELS official site
BONES WHEELS scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Sports & Fitness options. Recommendation depends on crawlability, structured data, and category authority.
Sources: BONES WHEELS official site
BONES WHEELS is an American company that manufactures skateboard wheels using a proprietary urethane formula called X-Formula. It is positioned as a leading innovator in skateboard wheel technology, producing wheels made in the United States for skateboarders of all skill levels.
Sources: BONES WHEELS official site
BONES WHEELS designs and manufactures skateboard wheels, focusing on proprietary urethane compounds that aim to combine smooth rolling performance with slide capability. The company produces its wheels domestically in the United States and markets them to both professional and recreational skateboarders.
Sources: BONES WHEELS official site
BONES WHEELS can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BONES WHEELS official site
BONES WHEELS is known for its proprietary X-Formula urethane technology, which combines the smooth roll typically associated with softer wheels and the slide capability of harder wheels. It is also recognized for being American-made and for its high rebound speed and vibration absorption, which the brand states differentiate it from competitors.
Sources: BONES WHEELS official site
BONES WHEELS products are used by skateboarders of all levels, including professional riders and everyday enthusiasts, who need durable, high-performance wheels suited to a variety of skating styles and terrains.
Sources: BONES WHEELS official site
BONES WHEELS scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BONES WHEELS has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (29/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 27/100. In a live check, Claude could already identify BONES WHEELS from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BONES WHEELS: Bonafide Fishing (72/100), Bodystat (72/100), KQBD (72/100), Bank Jateng Borobudur Marathon (72/100).
A step up - brands to learn from: Zhou Nutrition (81/100), Zebco (81/100).
Category leader: Complex (97/100).
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