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Booli (booli.se) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Real Estate brands, SaaS brands, in the 56th percentile of 13236 Real Estate brands.
Booli (booli.se) is a Swedish online real estate search service founded in 2007 and headquartered in Stockholm. It aggregates listings of apartments, houses, and vacation homes for sale across Sweden, along with historical sold prices, property valuations, and a guide to real estate agents. The platform aims to make the housing market more transparent and accessible for individuals buying, selling, or monitoring property values, positioning itself as a comprehensive resource that combines listing data, price comparisons, and agent information in one place.
| Brand Name | Booli |
|---|---|
| Domain | booli.se |
| Industry | Real Estate, SaaS |
| Founded | 2007 |
| Headquarters | Stockholm |
| Main Competitors | Hemnet (82/100), Bovision (78/100), Blocket Bostad (73/100), Zillow (88/100) |
Ranked #53,131 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Hitta lägenheter, villor och fritidshus till salu i hela Sverige. Jämför slutpriser, värdera din bostad gratis och hitta mäklare i Boolis mäklarguide." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, Facebook, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Booli?", Claude could identify the brand as of November 2026. Booli is a Swedish real estate listing and property data website that aggregates home listings for sale from various brokers along with historical sold prices, letting users search properties and track market values across Sweden. Best known for being one of Sweden's largest property search and sold-price database sites, partly owned by Swedish banks.
When asked "Best brands similar to Booli?", Claude would recommend Booli as of November 2026. It's one of the go-to platforms in Sweden for home searches and price statistics, so it would naturally come up alongside Hemnet when discussing Swedish real estate sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Booli's main competitors in Real Estate: Hemnet (82/100), Bovision (78/100), Blocket Bostad (73/100), Zillow (88/100).
Sources: Brand Analyzer scan
Booli offers a property search service for apartments, villas, and vacation homes for sale across Sweden, a database of historical sold prices, a free home valuation tool, and a directory/guide for comparing real estate agents (mäklare).
Sources: Booli official site
Booli is a Swedish online real estate search service, founded in 2007 and based in Stockholm, that helps people find properties for sale, compare sold prices, and value homes across Sweden.
Sources: Booli official site
Booli has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 21, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Booli official site
Booli was founded in 2007. Booli operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Booli is headquartered in Stockholm. Booli operates in the Real Estate category.
Sources: Wikidata
Booli aggregates listings of apartments, houses, and vacation homes for sale throughout Sweden. It provides data on historical sold prices, offers free home valuations, and includes a guide to real estate agents (mäklare) to help users compare brokers and get an overview of the housing market.
Sources: Booli official site
Booli scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Booli official site
Booli is known for being one of Sweden's largest platforms for property listings and sold-price data, combining search for homes with valuation tools and an agent comparison guide, giving users a broad overview of the Swedish housing market in one place.
Sources: Booli official site
Booli can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Booli official site
Booli is used by private individuals in Sweden who are buying, selling, or valuing a home, as well as people searching for a real estate agent or wanting to track trends in the housing market.
Sources: Booli official site
Booli is popular because it brings together Sweden's largest selection of homes for sale, historical sold prices, and a mäklarguide (agent guide) in a single platform, making it convenient for people to research the housing market, value properties, and compare real estate agents without needing multiple sources.
Sources: Booli official site
Booli scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Booli has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is trust (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #53,131 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Booli from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Booli: Bone Dry Roofing (76/100), Blok (76/100), Bouygues Immobilier (76/100), Brasada Ranch (76/100).
A step up - brands to learn from: Zucchetti (81/100), Zucchetti (81/100).
Category leader: Chaos (95/100).
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