Your Entry Experts
Boon Edam (boonedam.us) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Manufacturing brands, Real Estate brands, Technology brands, in the 53rd percentile of 8959 Manufacturing brands.
Royal Boon Edam is a Dutch company founded in 1873 and headquartered in Edam, Netherlands. It is a global manufacturer of revolving doors, security doors, and turnstiles, serving commercial, government, and institutional buildings. The company positions itself as an industry leader in secure entrance solutions, combining engineering expertise with design innovation to serve facility managers, architects, and security professionals worldwide.
| Brand Name | Boon Edam |
|---|---|
| Domain | boonedam.us |
| Industry | Manufacturing, Real Estate |
| Founded | 1873 |
| Headquarters | Edam |
| Main Competitors | ASSA ABLOY (80/100), dormakaba (93/100), Gunnebo (83/100), Automatic Systems (83/100), Horton Automatics (77/100), Record |
Moz Domain Authority 37/100 vs category average 38 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Royal Boon Edam is one of the world" (Meta description: 8 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, HubSpot, React.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Boon Edam?", Claude could identify the brand as of September 2026. Boon Edam is a Dutch manufacturer specializing in security entrances and revolving doors, including turnstiles, security doors, and access control entry solutions used in office buildings, airports, and data centers. It's a long-established, family-owned company originally founde Best known for High-quality revolving doors and security entrance/turnstile systems for commercial buildings.
When asked "Best brands similar to Boon Edam?", Claude would recommend Boon Edam as of September 2026. They are one of the top names in architectural revolving doors and security entrances, frequently recommended alongside brands like Horton Automatics or dormakaba for entrance security solutions.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Boon Edam's main competitors in Manufacturing: ASSA ABLOY (80/100), dormakaba (93/100), Gunnebo (83/100), Automatic Systems (83/100), Horton Automatics (77/100).
Sources: Brand Analyzer scan
Boon Edam offers revolving doors, security doors, and turnstiles designed for secure and efficient entrance access in commercial, government, and institutional buildings.
Sources: Boon Edam official site
Boon Edam is a Dutch manufacturing company, founded in 1873 and headquartered in Edam, Netherlands, that specializes in designing and producing revolving doors, security doors, and turnstiles for commercial and institutional buildings.
Sources: Boon Edam official site
Boon Edam has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 12, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Boon Edam official site
Boon Edam was founded in 1873. Boon Edam operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Boon Edam is headquartered in Edam. Boon Edam operates in the Manufacturing category.
Sources: Wikidata
Boon Edam manufactures and supplies entrance solutions, including revolving doors, security doors, and turnstiles, for use in commercial, government, and institutional buildings. It focuses on secure, sustainable, and efficient building access systems.
Sources: Boon Edam official site
Boon Edam scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Boon Edam official site
Boon Edam is known for its expertise in revolving door technology and secure entrance systems, serving as a long-established manufacturer with over 150 years of engineering experience in the entrance solutions industry.
Sources: Boon Edam official site
Boon Edam can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Boon Edam official site
Boon Edam's solutions are used by facility managers, architects, security professionals, and businesses that require secure, high-quality entrance and access control systems for commercial and institutional buildings.
Sources: Boon Edam official site
Boon Edam scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Boon Edam has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is trust (12/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and thin schema.org structured data. In a live check, Claude could already identify Boon Edam from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Boon Edam: Boardman Bikes (77/100), Blue Moon Brewing Company (77/100), Boral (77/100), Border States (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), Yoder Smokers (81/100).
Category leader: DHL (97/100).
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