La banque la moins chère depuis 18 ans
BoursoBank (ex-Boursorama Banque) (boursorama-banque.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 45th percentile of 6967 Finance brands.
BoursoBank, formerly known as Boursorama Banque, is a French online bank and stock broker headquartered in Boulogne-Billancourt, founded in 1998 and owned by Société Générale. It offers a fully online banking experience including free bank cards, home loans, life insurance, savings products, and stock trading services. The bank positions itself as the cheapest online bank in France, targeting individuals, young people, professionals, and private banking clients seeking a comprehensive, low-cost banking solution.
| Brand Name | BoursoBank (ex-Boursorama Banque) |
|---|---|
| Domain | boursorama-banque.com |
| Industry | Finance |
| Founded | 1998 |
| Headquarters | Boulogne-Billancourt |
| Parent Company / Owner | Société Générale |
| Main Competitors | Fortuneo (84/100), Hello bank! (85/100), Monabanq (84/100), N26 (91/100), Revolut (82/100), Boursobank competitor ING, Crédit Agricole (87/100), BNP Paribas (84/100) |
Moz Domain Authority 44/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #533,358 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "BoursoBank (ex-Boursorama Banque), banque la moins chère depuis 18 ans : carte bancaire gratuite, crédit immobilier, assurance vie, bourse, épargne..." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BoursoBank (ex-Boursorama Banque)?", Claude could identify the brand as of September 2026. BoursoBank, formerly known as Boursorama Banque, is a French online bank owned by Société Générale that offers fee-free banking, brokerage, and savings products through a fully digital platform. It is one of the largest online banks in France, known for its low-cost checking acco Best known for Being France's leading online bank with free bank accounts and low-cost stock trading.
When asked "Best brands similar to BoursoBank (ex-Boursorama Banque)?", Claude would recommend BoursoBank (ex-Boursorama Banque) as of September 2026. It's a major, well-established player in French online banking that would naturally come up alongside competitors like N26, Revolut, or Fortuneo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BoursoBank (ex-Boursorama Banque)'s main competitors in Finance: Fortuneo (84/100), Hello bank! (85/100), Monabanq (84/100), N26 (91/100), Revolut (82/100).
Sources: Brand Analyzer scan
BoursoBank offers a range of financial products including free bank cards, current and savings accounts, home loans (crédit immobilier), life insurance (assurance vie), and stock market investing/brokerage services (bourse). These services are available entirely online and are designed for individuals, young people, professionals, and private banking clients.
BoursoBank, previously named Boursorama Banque, is a French online bank and stock brokerage firm. Founded in 1998 and headquartered in Boulogne-Billancourt, it is a subsidiary of Société Générale. It provides a fully digital banking experience covering everyday banking, savings, credit, insurance, and stock market investing for individuals, professionals, and private banking clients.
BoursoBank (ex-Boursorama Banque) has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 43, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
BoursoBank (ex-Boursorama Banque) was founded in 1998. BoursoBank (ex-Boursorama Banque) operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BoursoBank (ex-Boursorama Banque) is headquartered in Boulogne-Billancourt. BoursoBank (ex-Boursorama Banque) operates in the Finance category.
Sources: Wikidata
BoursoBank (ex-Boursorama Banque) scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
BoursoBank is known for being one of the cheapest online banks in France, a position it has held for 18 years according to its own claims. It is particularly recognized for offering free bank cards and low-cost banking, credit, and investment products through a fully digital platform, as well as for its stock brokerage services.
BoursoBank (ex-Boursorama Banque) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
BoursoBank (ex-Boursorama Banque) is owned by or part of Société Générale. BoursoBank (ex-Boursorama Banque) operates in the Finance category.
Sources: Wikidata
BoursoBank serves individuals, young people, professionals, and private banking clients in France who are looking for a comprehensive, low-cost online banking alternative to traditional brick-and-mortar banks. Its customer base spans those seeking everyday banking services as well as those interested in savings, credit, insurance, and stock market investing.
BoursoBank is popular primarily due to its positioning as the cheapest online bank in France, a claim it has maintained for 18 years. It appeals to cost-conscious customers by offering free bank cards and competitively priced savings, credit, and insurance products, all accessible through a fully online platform without the overhead of traditional branch banking.
BoursoBank (ex-Boursorama Banque) scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BoursoBank (ex-Boursorama Banque) has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #533,358 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify BoursoBank (ex-Boursorama Banque) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BoursoBank (ex-Boursorama Banque): b-next (75/100), Bluente (75/100), Boutin Jones Inc. (75/100), Bridgepoint (75/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Reuters (97/100).
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