Passionate about great wine
Boutinot (boutinot.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Food & Beverage brands, E-commerce brands, in the 76th percentile of 12093 Food & Beverage brands.
Boutinot is a wine producer and merchant founded in 1990, headquartered in Mâcon, France. The company sources, produces, and shares wines from renowned regions such as Châteauneuf-du-Pape, combining wine-making heritage with a broad global portfolio. It targets wine enthusiasts, retailers, and hospitality businesses seeking quality and variety, positioning itself as a trusted supplier that blends tradition with new seasonal discoveries in the Food & Beverage and E-commerce sectors.
| Brand Name | Boutinot |
|---|---|
| Domain | boutinot.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1990 |
| Headquarters | Mâcon |
| Main Competitors | Liberty Wines (75/100), Enotria&Coe (76/100), Hatch Mansfield (75/100), Berkmann Wine Cellars (74/100), Bibendum Wine (79/100), Alliance Wine, Jean-Claude Boisset |
Moz Domain Authority 36/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,216,556 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads " " (Meta description too short (3 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, ASP.NET, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram; no detected presence on YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Boutinot?", Claude could identify the brand as of October 2026. Boutinot is a French wine producer and négociant based in the Rhône Valley, founded by Paul Boutinot, that makes and distributes wines from its own vineyards as well as partner estates across France, South Africa, and other regions. Best known for Being a major Rhône-based wine négociant and producer with a diverse international portfolio.
When asked "Best brands similar to Boutinot?", Claude would recommend Boutinot as of October 2026. It's a well-established name in the wine trade known for quality and range, so it would come up naturally alongside other reputable wine négociants and producers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Boutinot's main competitors in Food & Beverage: Liberty Wines (75/100), Enotria&Coe (76/100), Hatch Mansfield (75/100), Berkmann Wine Cellars (74/100), Bibendum Wine (79/100).
Sources: Brand Analyzer scan
Boutinot has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 30, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Boutinot official site
Boutinot was founded in 1990. Boutinot operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Boutinot is headquartered in Mâcon. Boutinot operates in the Food & Beverage category.
Sources: Wikidata
Boutinot scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Boutinot official site
Boutinot is a French wine producer and merchant, founded in 1990 and headquartered in Mâcon, that sources and produces wines from various global regions for sale to retailers, hospitality businesses, and wine enthusiasts.
Sources: Boutinot official site
Boutinot sources, produces, and distributes wines, drawing on wine-making expertise and a global portfolio that includes wines from well-known regions such as Châteauneuf-du-Pape, alongside new seasonal selections offered to retailers and hospitality customers.
Sources: Boutinot official site
Boutinot can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Boutinot official site
Boutinot offers a range of wines sourced and produced from various global wine regions, including selections from renowned areas like Châteauneuf-du-Pape, catering to retailers, hospitality businesses, and individual wine enthusiasts.
Sources: Boutinot official site
Boutinot is known for its curated selection of wines from established regions like Châteauneuf-du-Pape, combining traditional wine-making heritage with an evolving portfolio of new discoveries each season.
Sources: Boutinot official site
Boutinot's customers include wine enthusiasts, retailers, and hospitality businesses seeking quality and diverse wine selections.
Sources: Boutinot official site
Boutinot scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Boutinot has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,216,556 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Boutinot from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Boutinot: BottleRock Napa Valley (80/100), Borden Dairy (80/100), Box8 (80/100), Brasserie Dupont (80/100).
A step up - brands to learn from: Zuppler (81/100), Zulay Kitchen (81/100).
Category leader: Target (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.