Bpost will see to it
Bpost (bpost.be) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Other brands, in the 96th percentile of 45459 Other brands.
Bpost is the national postal service of Belgium, founded in 1830 and headquartered in Brussels on Boulevard Anspach. Owned by the Belgian State, it provides mail, parcel, and logistics services to individuals and businesses across Belgium. The company offers sending, tracking, and returning of parcels, along with broader postal support, and has provided assistance during emergencies such as flood relief. It is led by CEO Philippe Dartienne.
| Brand Name | Bpost |
|---|---|
| Domain | bpost.be |
| Industry | Other |
| Founded | 1830 |
| Headquarters | Boulevard Anspach - Anspachlaan |
| Parent Company / Owner | Belgian State |
| CEO | Philippe Dartienne |
| Main Competitors | DHL (97/100), DPD (88/100), GLS (64/100), PostNL (77/100), UPS (94/100), FedEx (88/100), Mondial Relay (74/100) |
Moz Domain Authority 63/100 vs category average 36 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #44,313 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Take care of all your postal needs and send parcels online. It" (Meta description: 12 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bpost?", Claude could identify the brand as of September 2026. Bpost is the Belgian postal operator, providing mail delivery, parcel logistics, and e-commerce shipping services across Belgium and internationally. Best known for being Belgium's national postal service.
When asked "Best brands similar to Bpost?", Claude would recommend Bpost as of September 2026. It's the dominant postal and parcel delivery provider in Belgium, so it's a natural mention for logistics or mail services in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bpost's main competitors in Other: DHL (97/100), DPD (88/100), GLS (64/100), PostNL (77/100), UPS (94/100).
Sources: Brand Analyzer scan
Bpost is the national postal service of Belgium, established in 1830 and owned by the Belgian State. It provides mail and parcel delivery services to individuals and businesses throughout the country.
Sources: Bpost official site
Bpost has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 47, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bpost official site
Bpost was founded in 1830. Bpost operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bpost is headquartered in Boulevard Anspach - Anspachlaan. Bpost operates in the Other category.
Sources: Wikidata
Bpost handles the collection, transport, and delivery of mail and parcels for individuals and businesses in Belgium. It offers online tools for sending, tracking, and returning parcels, and supports both domestic and international postal needs.
Sources: Bpost official site
Bpost offers postal and parcel services including sending, tracking, and returning parcels and mail, both domestically within Belgium and internationally. It serves individuals and businesses with logistics and delivery support.
Sources: Bpost official site
Bpost scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bpost official site
Bpost can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bpost official site
Bpost is known for being Belgium's primary postal and parcel delivery service, offering a nationwide network for mail and package handling. It is also recognized for providing support during emergencies, such as assisting communities during flood relief efforts.
Sources: Bpost official site
Bpost is owned by or part of Belgian State. Bpost operates in the Other category.
Sources: Wikidata
Bpost is used by individuals and businesses in Belgium who need postal, parcel, and mail delivery services, including personal correspondence, e-commerce shipping, and business logistics.
Sources: Bpost official site
Bpost scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bpost has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #44,313 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bpost from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bpost: botanic® (85/100), Bossbabe (85/100), Braun (85/100), Breck's (85/100).
A step up - brands to learn from: ZipRecruiter (91/100), Yr (91/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.