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Likewize (brightstar.com) scores 87 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Technology brands, Telecommunications brands, SaaS brands, in the 92nd percentile of 39529 Technology brands.
Likewize is a technology protection and support company founded in 2012 and headquartered in Essex, United Kingdom. It is described in its knowledge graph as a smartphone and tablet repair company. Likewize provides end-to-end device protection, technical support, and trade-in solutions for consumers and businesses, aiming to keep technology devices functional and connected. Its services span insurance-style protection plans, repair, troubleshooting, and pre-owned device handling, positioning the company as a comprehensive partner for managing technology disruptions from device purchase through ongoing use.
| Brand Name | Likewize |
|---|---|
| Domain | brightstar.com |
| Industry | Technology, Telecommunications |
| Founded | 2012 |
| Headquarters | Essex |
| Main Competitors | Asurion (93/100), Assurant (81/100), SquareTrade (88/100), uBreakiFix (89/100), CPR Cell Phone Repair (77/100), Gazelle (85/100) |
Moz Domain Authority 52/100 vs category average 40 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Technology is great when it works. We’re here for when it doesn’t. Likewize offers the most comprehensive protection against technology disruptions." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, React.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Likewize?", Claude could identify the brand as of October 2026. Likewize (formerly known as Brightstar) is a global technology protection and support company that provides device insurance, trade-in, repair, and upgrade services, working behind the scenes with carriers, retailers, and device makers like AT&T, Verizon, and others. Best known for Device protection and insurance programs for smartphones, offered through carrier and retail partners.
When asked "Best brands similar to Likewize?", Claude would recommend Likewize as of October 2026. It's a major player in the device protection and trade-in industry, so it's relevant if someone asks about companies similar to insurance or device lifecycle management providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Likewize's main competitors in Technology: Asurion (93/100), Assurant (81/100), SquareTrade (88/100), uBreakiFix (89/100), CPR Cell Phone Repair (77/100).
Sources: Brand Analyzer scan
Likewize has limited AI-search visibility, scoring 40/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 46, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Likewize official site
Likewize was founded in 2012. Likewize operates in the Technology category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Likewize is headquartered in Essex. Likewize operates in the Technology category.
Sources: Wikidata
Likewize scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Likewize official site
Likewize can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Likewize official site
Likewize offers technology protection plans, device repair services (including for smartphones and tablets), technical support and troubleshooting, and trade-in solutions for pre-owned devices. These services are aimed at helping consumers and businesses maintain functional, connected devices throughout their lifecycle, from initial purchase to eventual upgrade or replacement.
Sources: Likewize official site
Likewize is a technology protection and support company, founded in 2012 and headquartered in Essex, United Kingdom. It is also described as a smartphone and tablet repair company. Likewize offers protection plans, technical support, repair, and trade-in services for mobile devices and other technology, serving both consumers and businesses that want to keep their devices functional and connected.
Sources: Likewize official site
Likewize provides comprehensive protection, technical support, repair, and trade-in solutions for smartphones, tablets, and other technology devices. Its services are designed to address technology disruptions, from device failure and damage to troubleshooting, ensuring customers can get fast, frictionless assistance from the point of purchase through ongoing device use, including options for upgrading or trading in older devices.
Sources: Likewize official site
Likewize scores 40/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Likewize has a limited AI-visibility profile at 40/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 52/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Likewize from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Likewize: Brembo (87/100), Brandlive (87/100), Brink's (87/100), Broadridge (87/100).
A step up - brands to learn from: Zuken (91/100), Zoom (91/100).
Category leader: Hostinger (97/100).
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