Transforming liver health together
Liver UK (britishlivertrust.org.uk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Non-profit brands, in the 60th percentile of 14256 Healthcare brands.
Liver UK is a British health charity formed from the merger of the British Liver Trust and the Children's Liver Disease Foundation. It aims to improve liver health for everyone and support people affected by liver disease or liver cancer, including children and their families. The organisation provides information, support services, and advocacy, reaching millions of people each year across the UK.
| Brand Name | Liver UK |
|---|---|
| Domain | britishlivertrust.org.uk |
| Industry | Healthcare, Non-profit |
| Main Competitors | Hepatitis C Trust, American Liver Foundation, PSC Support, World Hepatitis Alliance, Cancer Research UK (91/100) |
Moz Domain Authority 61/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To improve liver health for all and support everyone affected by liver disease or liver cancer." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Liver UK?", Claude could identify the brand as of October 2026. This appears to be the British Liver Trust, a UK charity dedicated to supporting people affected by liver disease through information, patient support services, and campaigning for better liver health and awareness. Best known for Being the UK's leading liver disease charity providing patient support and raising awareness about liver health.
When asked "Best brands similar to Liver UK?", Claude would recommend Liver UK as of October 2026. It's a well established and trusted UK charity in the liver health space, so it would be relevant to mention alongside similar health charities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Liver UK is a national charity formed by the merger of the British Liver Trust and the Children's Liver Disease Foundation. It is dedicated to improving liver health for all and supporting people affected by liver disease or liver cancer, including both adults and children.
Sources: Liver UK official site
Liver UK has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 70, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Liver UK official site
Liver UK provides information, support, and advocacy for people affected by liver disease or liver cancer, including children and their families. It runs campaigns and support services aimed at improving liver health awareness and outcomes across the UK, reaching millions of people each year.
Sources: Liver UK official site
Liver UK scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Liver UK official site
Liver UK offers information resources, support services, and awareness campaigns related to liver health, liver disease, and liver cancer. Its services are designed for both adults and children affected by these conditions, as well as their families and the general public seeking liver health information.
Sources: Liver UK official site
Liver UK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Liver UK official site
Liver UK is known for being the unified national charity resulting from the merger of the British Liver Trust and the Children's Liver Disease Foundation, combining decades of work supporting people with liver conditions, both adults and children, under one organisation.
Sources: Liver UK official site
Liver UK's services are used by people affected by liver disease or liver cancer, their families, children with liver conditions, and members of the general public seeking information about liver health.
Sources: Liver UK official site
Liver UK scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Liver UK has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 61/100, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Liver UK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Liver UK: Optum Specialty Pharmacy (78/100), Bright Now! Dental (78/100), British Skin Foundation (78/100), BSN medical (Essity Health & Medical) (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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