Belgium's News in English
The Brussels Times (brusselstimes.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 60th percentile of 11623 Media & Entertainment brands.
The Brussels Times is an English-language magazine and news website based in Brussels, Belgium, founded in 1965. It provides news and analysis on Belgian, EU, and world affairs, targeting expats, diplomats, EU officials, and other international residents. The publication covers politics, business, and national news, positioning itself as a leading English-language source bridging local Belgian news with an international audience interested in European Union affairs.
| Brand Name | The Brussels Times |
|---|---|
| Domain | brusselstimes.com |
| Industry | Media & Entertainment |
| Founded | 1965 |
| Headquarters | Brussels, Belgium |
| Main Competitors | Politico Europe (95/100), Euractiv (92/100), EUobserver (84/100), The Bulletin, Flanders Today |
Moz Domain Authority 69/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,381 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
The Brussels Times has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The Brussels Times - News and analysis on politics, Brussels, EU Affairs, business, world, national news, and more." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Express, Nginx, WordPress, Ghost, Angular.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is The Brussels Times?", Claude could identify the brand as of September 2026. The Brussels Times is an English-language news website based in Belgium that covers Belgian and European news, politics, and current affairs for expats and international readers in Brussels. Best known for Being a go-to English-language news source for expats and the international community in Brussels covering Belgian and EU affairs.
When asked "Best brands similar to The Brussels Times?", Claude would recommend The Brussels Times as of September 2026. It's a well-known English-language outlet for anyone following Belgian or EU-related news, especially for the expat community in Brussels.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Brussels Times's main competitors in Media & Entertainment: Politico Europe (95/100), Euractiv (92/100), EUobserver (84/100).
Sources: Brand Analyzer scan
The Brussels Times offers English-language news articles and analysis covering Belgian politics, European Union affairs, business, and world news, delivered through its website and magazine format.
Sources: The Brussels Times official site
The Brussels Times is an English-language magazine and news website based in Brussels, Belgium, founded in 1965. It covers Belgian, European Union, and world news for an international readership.
Sources: The Brussels Times official site
The Brussels Times has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 30, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Brussels Times official site
The Brussels Times was founded in 1965. The Brussels Times operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
The Brussels Times scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: The Brussels Times official site
The Brussels Times is used by expats, EU officials, diplomats, and other international residents in Belgium, as well as anyone seeking English-language coverage of Belgian and European Union news and politics.
Sources: The Brussels Times official site
The Brussels Times is known for being an English-language news source focused on Belgian and EU affairs, serving as a bridge between local Belgian news and the international community based in Brussels, including diplomats and EU officials.
Sources: The Brussels Times official site
The Brussels Times can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Brussels Times official site
The Brussels Times scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Brussels Times has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (30/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #25,381 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify The Brussels Times from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Brussels Times: BroadwayHD (80/100), Broadview (80/100), Boston Symphony Orchestra (BSO) (80/100), Buildbox (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.