Research-backed protocols for longevity
Blueprint (bryanjohnson.co) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, Sports & Fitness brands, in the 70th percentile of 11052 Healthcare brands.
Blueprint is a health and wellness brand associated with bryanjohnson.co that offers precision-dosed, third-party tested supplements and devices aimed at optimizing health and slowing aging. The brand emphasizes transparency by testing every ingredient and publishing results, positioning itself as a science-backed authority in the longevity and biohacking space. Its offerings are designed for health-conscious consumers interested in evidence-based approaches to wellness and aging.
| Brand Name | Blueprint |
|---|---|
| Domain | bryanjohnson.co |
| Industry | Healthcare, E-commerce |
| Main Competitors | Thorne (87/100), AG1 (Athletic Greens) (81/100), Elysium Health (87/100), Levels (78/100), Tally Health (79/100), Life Extension (75/100), Timeline Nutrition (78/100) |
Moz Domain Authority 51/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "On the surface, Blueprint may seem something about health, wellness and aging. It" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, Facebook; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Blueprint?", Claude could identify the brand as of September 2026. Blueprint is Bryan Johnson's anti-aging and longevity protocol, offering a rigorously tested daily regimen of supplements, diet, exercise, and sleep guidance based on extensive self-experimentation and biomarker tracking, all aimed at slowing biological aging. Best known for Bryan Johnson's extreme self-experimentation to reverse his own biological age, popularized through his 'Don't Die' movement and the Blueprint supplement stack.
When asked "Best brands similar to Blueprint?", Claude would recommend Blueprint as of September 2026. It's one of the most talked-about and controversial longevity brands, so it would naturally come up in discussions of biohacking or anti-aging products.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Blueprint's main competitors in Healthcare: Thorne (87/100), AG1 (Athletic Greens) (81/100), Elysium Health (87/100), Levels (78/100), Tally Health (79/100).
Sources: Brand Analyzer scan
Blueprint has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 70, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Blueprint official site
Blueprint scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Blueprint official site
Blueprint can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Blueprint official site
Blueprint scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Blueprint has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 51/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Blueprint from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Blueprint: Brookdale Senior Living (80/100), Broadway Lodge (80/100), Bon Secours Mercy Health (80/100), BTL Aesthetics (80/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.