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BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) (bsr.com.vn) scores 51 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Energy & Utilities brands, Manufacturing brands, in the 2nd percentile of 4923 Energy & Utilities brands.
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) is a Vietnamese petrochemical and refining company operating in the energy and manufacturing sectors. It positions itself as a leading player in Vietnam's refining industry, emphasizing technology investment, innovation, and digital transformation. BSR serves industrial partners, investors, and government agencies within Vietnam's energy sector, aiming to strengthen production capacity and build sustainable value through modernization of its operations.
| Brand Name | BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) |
|---|---|
| Domain | bsr.com.vn |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1951 |
| Headquarters | Ringbahnstraße |
| Parent Company / Owner | Berlin |
| Main Competitors | Petrovietnam (PVN), PV Oil, Petrolimex, Nghi Son Refinery and Petrochemical (NSRP), PV Gas, PTT Public Company Limited, Sinopec (59/100), Petronas (89/100) |
Moz Domain Authority 27/100 vs category average 40 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,426,889 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CTCP Lọc hóa dầu Bình Sơn - Trang chủ" (Meta description: 9 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is VI-only, limiting citation in English-language AI answers.
Detected tech stack: React.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn)?", Claude could identify the brand as of September 2026. BSR (Binh Son Refining and Petrochemical Joint Stock Company) is the operator of the Dung Quat Oil Refinery in Quang Ngai province, Vietnam's first refinery, producing gasoline, diesel, LPG and other petroleum products for the domestic market. Best known for Operating the Dung Quat Refinery, Vietnam's first oil refinery.
When asked "Best brands similar to BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn)?", Claude would recommend BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) as of September 2026. It's a major, well known player in Vietnam's energy sector and would naturally come up when discussing refining companies in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn)'s main competitors in Energy & Utilities: Sinopec (59/100), Petronas (89/100).
Sources: Brand Analyzer scan
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 19, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) official site
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) was founded in 1951. BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) is headquartered in Ringbahnstraße. BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) operates in the Energy & Utilities category.
Sources: Wikidata
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) official site
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) official site
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) is owned by or part of Berlin. BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) operates in the Energy & Utilities category.
Sources: Wikidata
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (41/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,426,889 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and thin schema.org structured data. In a live check, Claude could already identify BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to BSR (Công ty Cổ phần Lọc hóa dầu Bình Sơn): Asahi Kasei (51/100), bp pulse (51/100), China National Nuclear Corporation (CNNC) (51/100), E.DIS Netz GmbH (51/100).
A step up - brands to learn from: VertexOne (56/100), Shiv Sulphuric Solutions (OPC) Pvt. Ltd. (56/100).
Category leader: Electrek (96/100).
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