Wujudkan Hunian Impian Anda
Bank Tabungan Negara (BTN) (btn.co.id) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, Real Estate brands, in the 58th percentile of 7124 Finance brands.
PT Bank Tabungan Negara (Persero) Tbk, commonly known as BTN, is an Indonesian state-owned bank founded in 1974. It specializes in housing finance, offering mortgage products (KPR) with low down payments and various financing schemes, including subsidized housing loans. BTN positions itself as Indonesia's leading bank in property financing, serving a broad range of economic segments, particularly young families and first-time homebuyers seeking savings, loan, and housing finance solutions.
| Brand Name | Bank Tabungan Negara (BTN) |
|---|---|
| Domain | btn.co.id |
| Industry | Finance, Real Estate |
| Founded | 1974 |
| Main Competitors | Bank Mandiri (75/100), Bank Rakyat Indonesia (BRI) (83/100), Bank Negara Indonesia (BNI) (84/100), Bank Central Asia (BCA) (81/100), CIMB Niaga (79/100), Bank Danamon, Bank OCBC NISP (75/100) |
Moz Domain Authority 43/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #58,259 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "PT Bank Tabungan Negara (Persero) Tbk" (Meta description: 6 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ID-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on YouTube, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bank Tabungan Negara (BTN)?", Claude could identify the brand as of September 2026. Bank Tabungan Negara (BTN) is a major Indonesian state-owned bank historically focused on housing finance, particularly mortgage loans (KPR) for the Indonesian population. It is publicly listed and remains a dominant player in Indonesia's home loan and housing savings sector. Best known for Being Indonesia's leading provider of mortgage (KPR) and housing finance services.
When asked "Best brands similar to Bank Tabungan Negara (BTN)?", Claude would recommend Bank Tabungan Negara (BTN) as of September 2026. It's a well-known, government-backed bank with a dominant position in Indonesia's mortgage market, making it a natural mention alongside other major Indonesian banks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bank Tabungan Negara (BTN)'s main competitors in Finance: Bank Mandiri (75/100), Bank Rakyat Indonesia (BRI) (83/100), Bank Negara Indonesia (BNI) (84/100), Bank Central Asia (BCA) (81/100), CIMB Niaga (79/100).
Sources: Brand Analyzer scan
Bank Tabungan Negara (BTN) has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 27, trust 19, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Bank Tabungan Negara (BTN) was founded in 1974. Bank Tabungan Negara (BTN) operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
BTN offers savings accounts, loans, and a range of housing finance products, including mortgages (KPR) with low down payment options and subsidized financing schemes designed to support homeownership across different economic segments in Indonesia.
Bank Tabungan Negara (BTN) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Bank Tabungan Negara (BTN), formally PT Bank Tabungan Negara (Persero) Tbk, is an Indonesian state-owned bank founded in 1974. It is a publicly listed financial institution specializing in savings, loans, and housing finance products, and is recognized as a specialist bank for property financing in Indonesia.
Bank Tabungan Negara (BTN) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
BTN is known for being Indonesia's leading bank in housing and property financing, particularly for its mortgage (KPR) products that include low down payment options and subsidized financing schemes aimed at making homeownership accessible to a wide range of income levels.
BTN's customers include a broad cross-section of Indonesian society across various economic segments, with a particular focus on young families and first-time homebuyers seeking savings, loan, and housing finance solutions.
Bank Tabungan Negara (BTN) scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bank Tabungan Negara (BTN) has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #58,259 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bank Tabungan Negara (BTN) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bank Tabungan Negara (BTN): BTIG (78/100), Brown Advisory (78/100), BusinessBroker.net (78/100), Business Daily (78/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zoya (81/100).
Category leader: Reuters (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.