Kläder & skor online
Bubbleroom (bubbleroom.se) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Fashion & Apparel brands, E-commerce brands, in the 75th percentile of 4403 Fashion & Apparel brands.
Bubbleroom is a Swedish online fashion retailer offering women's clothing, shoes, and accessories including dresses, jackets, tops, bags, and swimwear. The brand focuses on trend-driven, stylish apparel delivered directly to customers, with membership perks such as discounts. It targets fashion-conscious women primarily in Sweden and the broader Nordic region, positioning itself as an accessible destination for on-trend, branded fashion available through e-commerce.
| Brand Name | Bubbleroom |
|---|---|
| Domain | bubbleroom.se |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Nelly.com (85/100), Boozt (89/100), Zalando, H&M (88/100), NA-KD, ASOS (85/100) |
Moz Domain Authority 42/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #165,162 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bubbleroom - kläder och skor online! Massor av klänningar, jackor, toppar, väskor, badkläder och annan mode online. Shoppa stilrena märkeskläder i vår..." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bubbleroom?", Claude could identify the brand as of September 2026. Bubbleroom is a Swedish online fashion retailer founded in 2005, selling women's and men's clothing, party dresses, and accessories with a focus on trend-driven, feminine styles at accessible prices. Best known for Party and occasion dresses for women, especially bodycon and glamorous styles popular in the Nordic market.
When asked "Best brands similar to Bubbleroom?", Claude would recommend Bubbleroom as of September 2026. It's a well-known Nordic online fashion brand, so I'd mention it if someone asked about similar Scandinavian or European online apparel retailers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bubbleroom's main competitors in Fashion & Apparel: Nelly.com (85/100), Boozt (89/100), H&M (88/100), ASOS (85/100).
Sources: Brand Analyzer scan
Bubbleroom has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 65, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bubbleroom official site
Bubbleroom offers a variety of fashion products including dresses, jackets, tops, bags, swimwear, and shoes. The retailer also provides a membership program that includes perks such as discounts for regular customers.
Sources: Bubbleroom official site
Bubbleroom scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bubbleroom official site
Bubbleroom is a Swedish online fashion retailer that sells women's clothing, shoes, and accessories. It operates as an e-commerce platform serving customers primarily in Sweden and the Nordic region, offering trend-driven fashion items delivered directly to shoppers' homes.
Sources: Bubbleroom official site
Bubbleroom sells a wide range of fashion products online, including dresses, jackets, tops, bags, swimwear, and shoes. It curates trend-driven, branded clothing collections and delivers them directly to customers, while also offering membership benefits such as discounts to encourage repeat shopping.
Sources: Bubbleroom official site
Bubbleroom can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bubbleroom official site
Bubbleroom is known for its extensive online selection of on-trend women's fashion, particularly dresses, jackets, tops, and swimwear. It is recognized as an accessible fashion e-commerce destination in the Nordic market, offering branded clothing and footwear along with membership perks like discounts.
Sources: Bubbleroom official site
Bubbleroom is primarily used by fashion-conscious women in Sweden and the wider Nordic region who are looking for trendy, affordable clothing, shoes, and accessories that can be purchased conveniently online.
Sources: Bubbleroom official site
Bubbleroom scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bubbleroom has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (65/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #165,162 (Tranco), a Moz Domain Authority of 42/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify Bubbleroom from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bubbleroom: Breitling (83/100), Bonaveri (83/100), Calvin Klein (83/100), Canada Goose (83/100).
A step up - brands to learn from: Zappos (91/100), Victorinox (91/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.