A Global Law Firm
Orrick (buckleyfirm.com) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, Technology brands, Finance brands, in the 60th percentile of 4367 Legal brands.
Orrick is a multinational law firm founded in 1863 and headquartered in San Francisco. It focuses on serving the technology & innovation, energy & infrastructure, finance, and life sciences & healthtech sectors, providing transactional, litigation, and regulatory legal solutions. The firm positions itself as a global provider of specialized legal expertise for high-growth, innovation-driven industries.
| Brand Name | Orrick |
|---|---|
| Domain | buckleyfirm.com |
| Industry | Legal, Technology |
| Founded | 1863 |
| Headquarters | San Francisco |
| Main Competitors | Latham & Watkins (78/100), Wilson Sonsini Goodrich & Rosati (84/100), Cooley LLP (86/100), DLA Piper (86/100), Skadden, Arps, Slate, Meagher & Flom (73/100), Fenwick & West (81/100), Gibson, Dunn & Crutcher (86/100) |
Moz Domain Authority 51/100 vs category average 39 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #2,075,544 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Orrick appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Global law firm focused on serving the technology & innovation, energy & infrastructure, finance and life sciences & healthtech sectors providing transactional, litigat…" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Orrick's main competitors in Legal: Latham & Watkins (78/100), Wilson Sonsini Goodrich & Rosati (84/100), Cooley LLP (86/100), DLA Piper (86/100), Skadden, Arps, Slate, Meagher & Flom (73/100).
Sources: Brand Analyzer scan
Orrick has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 43, trust 26, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Orrick official site
Orrick was founded in 1863. Orrick operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Orrick is headquartered in San Francisco. Orrick operates in the Legal category.
Sources: Wikidata
Orrick offers legal services including transactional, litigation, and regulatory solutions for clients in technology & innovation, energy & infrastructure, finance, and life sciences & healthtech sectors.
Sources: Orrick official site
Orrick scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Orrick official site
Orrick is a multinational law firm founded in 1863 and headquartered in San Francisco. It is described as a global law firm focused on serving technology & innovation, energy & infrastructure, finance, and life sciences & healthtech sectors.
Sources: Orrick official site
Orrick provides transactional, litigation, and regulatory legal solutions to businesses and organizations operating in the technology, energy, infrastructure, finance, and life sciences/healthtech sectors worldwide.
Sources: Orrick official site
Orrick can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Orrick official site
Orrick serves businesses and organizations in the technology, energy, infrastructure, finance, and life sciences/healthtech sectors that require legal counsel for transactional, litigation, or regulatory matters.
Sources: Orrick official site
Orrick is known for its sector-focused legal services tailored to high-growth, innovation-driven industries such as technology, energy, infrastructure, finance, and life sciences/healthtech.
Sources: Orrick official site
Orrick scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Orrick has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (43/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,075,544 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Orrick: The Bronx Defenders (77/100), Concord Theatricals (77/100), Business Setup Worldwide (BSW) (77/100), Compensation Advisory Partners (77/100).
A step up - brands to learn from: Wolf & Company (81/100), Wipfli (81/100).
Category leader: Law.com (96/100).
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