Sbobet Brand Score: 75/100 - Brand-Ready tier

Situs Judi Bola Terpercaya Indonesia

Sbobet (buehnenwatch.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, in the 59th percentile of 40846 Other brands.

AI Snapshot

Sbobet is an online bookmaker founded in 2004 and headquartered in the Isle of Man. It operates as a sports betting and gambling platform, with a strong focus on football ('judi bola') wagering, particularly targeting bettors in Indonesia. The brand is promoted as holding an official license and international reputation within the online gambling industry, offering registration and login access through affiliated agents. Its positioning emphasizes trustworthiness, security, and broad betting market coverage for online football gambling enthusiasts.

Key facts about Sbobet
Brand NameSbobet
Domainbuehnenwatch.com
IndustryOther
Founded2004
HeadquartersIsle of Man
Main Competitors1xBet (82/100), Bet365 (83/100), Dafabet (72/100), M88 (69/100), 188Bet, Maxbet

Evidence

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "Berbicara judi bola, Pasti banyak berpikir sbobet adalah tempat untuk login serta daftar sbobet judi bola yang paling terpercaya di indonesia." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is ID-only, limiting citation in English-language AI answers.

Detected tech stack: Cloudflare.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

People Also Ask About Sbobet

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Sbobet's main competitors?

Sbobet's main competitors in Other: 1xBet (82/100), Bet365 (83/100), Dafabet (72/100), M88 (69/100).

Sources: Brand Analyzer scan

When was Sbobet founded?

Sbobet was founded in 2004. Sbobet operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is Sbobet headquartered?

Sbobet is headquartered in Isle of Man. Sbobet operates in the Other category.

Sources: Wikidata

Does ChatGPT recommend Sbobet?

Sbobet scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Sbobet official site

How can Sbobet improve its AI discoverability?

Sbobet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Sbobet official site

Recommendations

AI visibility

Sbobet scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Sbobet has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages.

Visibility - 17/100

Trust - 24/100

Recommendation likelihood - 54/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Sbobet: Bucket Boss (75/100), Plaid (75/100), Bulk Apothecary (75/100), Bunzl (75/100).

A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).

Category leader: Accenture (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

Add this brand score badge to your site