Propelling the global fleet since 1876
Bunker Holding (bunker-holding.com) earns a Brand Analyzer score of 74 out of 100, placing it in the Brand-Ready tier among Energy & Utilities brands, Manufacturing brands, Other brands. Among 1299 Energy & Utilities brands analyzed, Bunker Holding ranks in the 51st percentile (category average 73, leader 94). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 94/100, Visual Identity 95/100, Messaging Clarity 95/100, Trust Foundation 87/100, AI Discoverability 79/100, Brand Authority 12/100.
Bunker Holding is the parent company of a group of businesses engaged in the purchase, sale, and supply of fuel and lube oil to ships, along with related risk management services. Founded in 1876 and owned by United Shipping & Trading Company, it operates globally, serving shipping lines and maritime businesses across every continent and time zone. The company positions itself as a trusted, experienced player in the bunkering industry, drawing on nearly 150 years of operational history.
| Brand Name | Bunker Holding |
|---|---|
| Domain | bunker-holding.com |
| Industry | Energy & Utilities, Manufacturing |
| Founded | 1876 |
| Parent Company / Owner | United Shipping & Trading Company |
| Main Competitors | World Kinect (World Fuel Services) (75/100), Peninsula Petroleum, Minerva Bunkering, Glander International Bunkering, Monjasa, Chemoil (Freepoint Commodities), GAC Bunker Fuels (Gulf Agency Company) (88/100) |
Moz Domain Authority 31/100 vs category average 37 / leader 90 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bunker Holding is the parent company of a group of companies specialising in the purchase, sale and supply of fuel and lube oil to ships as well as risk management and associated s…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram; no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Bunker Holding scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bunker Holding has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bunker Holding from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Bunker Holding?", Claude could identify the brand as of August 2026. Bunker Holding is a Danish-based global marine fuel trading and shipping services group, one of the world's largest bunker fuel suppliers, operating through a network of subsidiary companies that supply fuel to the shipping industry worldwide. Best known for Being one of the largest marine fuel (bunker) trading and supply groups globally.
When asked "Best brands similar to Bunker Holding?", Claude would recommend Bunker Holding as of August 2026. It's a major, well-established player in marine fuel trading, so it would naturally come up if discussing top companies in bunkering or shipping fuel supply.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bunker Holding's main competitors include World Kinect (World Fuel Services) (75/100), Peninsula Petroleum, Minerva Bunkering, Glander International Bunkering, Monjasa. These companies compete in the Energy & Utilities space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Bunker Holding and GAC Bunker Fuels (Gulf Agency Company) are competitors in Energy & Utilities. Brand Analyzer scores Bunker Holding at 74/100 and GAC Bunker Fuels (Gulf Agency Company) at 88/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Bunker Holding include World Kinect (World Fuel Services) (75/100), Peninsula Petroleum, Minerva Bunkering, Glander International Bunkering, Monjasa. Each is an established option in the Energy & Utilities space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Bunker Holding has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 35, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bunker Holding official site
Bunker Holding was founded in 1876. Bunker Holding operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bunker Holding offers the purchase, sale, and supply of fuel and lube oil to ships, serving the global shipping industry. It also provides risk management services associated with bunkering operations, helping shipping lines manage fuel-related financial and operational risks. These services are delivered through a group of specialized companies under the Bunker Holding parent structure, supported by a global network spanning every continent and time zone.
Sources: Bunker Holding official site
Bunker Holding scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Bunker Holding official site
Bunker Holding is the parent company of a group of companies specializing in the purchase, sale, and supply of fuel and lube oil to ships, as well as risk management and related services for the shipping industry. Founded in 1876, it is owned by United Shipping & Trading Company and operates globally, serving shipping lines and maritime businesses with a presence in every time zone and on every continent.
Sources: Bunker Holding official site
Bunker Holding purchases, sells, and supplies marine fuel and lube oil to ships worldwide. It also provides risk management services related to bunkering, helping shipping lines manage fuel procurement and associated financial risks. The company operates through a group of subsidiary businesses under its parent structure, serving clients across the global shipping industry with a network spanning every continent and time zone.
Sources: Bunker Holding official site
Bunker Holding can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bunker Holding official site
Bunker Holding is owned by or part of United Shipping & Trading Company. Bunker Holding operates in the Energy & Utilities category.
Sources: Wikidata
Bunker Holding's services are used by shipping lines and companies within the global shipping and maritime industry that require fuel, lube oil, and risk management services for their vessels. Its client base spans the international shipping business, reflecting the company's global operational network across continents and time zones.
Sources: Bunker Holding official site
Bunker Holding is known for its long-standing role as a global supplier of marine fuel and lube oil to the shipping industry, with nearly 150 years of operating history dating back to 1876. It is recognized as the parent company overseeing a group of specialized bunkering and risk management businesses that serve shipping lines internationally, leveraging a global network present in every time zone and on every continent.
Sources: Bunker Holding official site
Ranked closest to Bunker Holding: Assmann (74/100), Aqseptence Group (74/100), Buzz Solutions (74/100), Carbon180 (74/100).
A step up - brands to learn from: Wastebits (81/100), Wajax (81/100).
Category leader: bp (94/100).