Have It Your Way
バーガーキング (Burger King) (burgerking.co.jp) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, in the 6th percentile of 10209 Food & Beverage brands.
バーガーキング (Burger King) is a global chain of hamburger fast food restaurants headquartered in Florida, United States. It was founded in 1954. It is headquartered in Miami-Dade County. It is part of Restaurant Brands International. 直火焼きのこだわりワッパーをはじめ、豊富なメニューで顧客に特別な食体験を提供する。.
| Brand Name | バーガーキング (Burger King) |
|---|---|
| Domain | burgerking.co.jp |
| Industry | Food & Beverage |
| Founded | 1954 |
| Headquarters | Miami-Dade County |
| Parent Company / Owner | Restaurant Brands International |
| Main Competitors | McDonald's (90/100), Wendy's (90/100), MOS Burger, Lotteria (61/100), KFC (47/100), Freshness Burger (38/100) |
Moz Domain Authority 45/100 vs category average 42 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #74,701 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "バーガーキング公式ウェブサイトです。看板商品の「ワッパー」から期間限定商品まで、豊富なバーガーラインアップ、サイドメニュー、ドリンク・デザートメニュー、お得なクーポンやキャンペーン情報を紹介しています。また、バーガーキングのこだわりや、店舗検索、採用情報、歴史などもご覧いただけます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is バーガーキング (Burger King)?", Claude could identify the brand as of October 2026. Burger King Japan is the Japanese franchise operation of the American fast food chain Burger King, known for flame-grilled burgers like the Whopper, operated in Japan under a licensing arrangement (historically involving companies like Lotteria's parent group and later other oper Best known for The flame-grilled Whopper burger.
When asked "Best brands similar to バーガーキング (Burger King)?", Claude would recommend バーガーキング (Burger King) as of October 2026. It's a globally recognized fast food brand and a natural comparison point when discussing burger chains in Japan alongside McDonald's and MOS Burger.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
バーガーキング (Burger King)'s main competitors in Food & Beverage: McDonald's (90/100), Wendy's (90/100), Lotteria (61/100), KFC (47/100), Freshness Burger (38/100).
Sources: Brand Analyzer scan
バーガーキングは、看板商品の「ワッパー」をはじめとする各種ハンバーガー、サイドメニュー、ドリンク、デザートメニューを提供している。また、期間限定商品やお得なクーポン、キャンペーン情報も展開している。
Sources: バーガーキング (Burger King) official site
バーガーキングは、1954年に設立され米国フロリダ州マイアミ・デード郡に本社を置くグローバルなハンバーガーファストフードチェーンである。Restaurant Brands Internationalの傘下にあり、世界各国で店舗を展開している。日本でも公式ウェブサイトを通じてメニューや店舗情報を提供している。
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 26, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) was founded in 1954. バーガーキング (Burger King) operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
バーガーキング (Burger King) is headquartered in Miami-Dade County. バーガーキング (Burger King) operates in the Food & Beverage category.
Sources: Wikidata
バーガーキングは、直火焼き製法で調理したハンバーガー「ワッパー」を中心に、サイドメニュー、ドリンク、デザートなど豊富なメニューを提供するファストフード事業を展開している。店舗での飲食提供に加え、公式サイトではクーポンやキャンペーン情報、店舗検索、採用情報なども案内している。
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority.
Sources: バーガーキング (Burger King) official site
バーガーキングは、直火焼き製法で作られる看板商品「ワッパー」で広く知られている。直火焼きバーガーの元祖として、他のファストフードチェーンとは異なる本格的な味わいを提供する点が特徴とされている。
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) is owned by or part of Restaurant Brands International. バーガーキング (Burger King) operates in the Food & Beverage category.
Sources: Wikidata
バーガーキングは、直火焼き製法による独自の味わいを持つ「ワッパー」や、カスタマイズ可能な豊富なバーガーラインアップ、お得なクーポンやキャンペーンを提供していることから、ファストフード愛好者や家族連れ、若者など幅広い層に支持されている。
Sources: バーガーキング (Burger King) official site
バーガーキングは、本格的な味わいのバーガーを求めるファストフード愛好者をはじめ、家族連れや若者など幅広い層の消費者に利用されている。
Sources: バーガーキング (Burger King) official site
バーガーキング (Burger King) scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
バーガーキング (Burger King) has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (35/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #74,701 (Tranco) and a Moz Domain Authority of 45/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify バーガーキング (Burger King) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to バーガーキング (Burger King): Bunnpris (60/100), Boerenkaas (60/100), Carpigiani North America (60/100), Carrefour Kenya (60/100).
A step up - brands to learn from: Ziemann Holvrieka (71/100), Zaxby's (71/100).
Category leader: Target (97/100).
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