Independent UK law firm, delivering excellence
Burges Salmon (burges-salmon.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Legal brands, in the 72nd percentile of 1698 Legal brands.
Burges Salmon is a market-leading independent UK law firm founded in 1841. It provides legal services to businesses, organisations, and individuals, emphasising high-quality service, sustainability, diversity, and inclusion. The firm positions itself as purpose-driven, combining legal expertise with a commitment to responsible practice, distinguishing itself as an independent player in the UK legal market.
| Brand Name | Burges Salmon |
|---|---|
| Domain | burges-salmon.com |
| Industry | Legal |
| Founded | 1841 |
| Main Competitors | Osborne Clarke (87/100), TLT LLP (75/100), Freshfields Bruckhaus Deringer (86/100), Herbert Smith Freehills (77/100), Eversheds Sutherland (75/100), DLA Piper (86/100), Pinsent Masons (88/100), Bristows |
Moz Domain Authority 46/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #333,889 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "A market-leading independent UK law firm, with a clear purpose to deliver the highest quality service and best experience, for our clients and our people." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, X (Twitter); no detected presence on Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Burges Salmon?", Claude could identify the brand as of September 2026. Burges Salmon is a UK law firm headquartered in Bristol, known for serving corporate, private and public sector clients across sectors like energy, transport, financial services and real estate. Best known for Being a leading independent Bristol-based law firm with particularly strong energy, utilities and transport practices.
When asked "Best brands similar to Burges Salmon?", Claude would recommend Burges Salmon as of September 2026. It's a well-regarded independent UK law firm often mentioned alongside other strong regional and national firms outside the London-centric magic circle.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Burges Salmon's main competitors in Legal: Osborne Clarke (87/100), TLT LLP (75/100), Freshfields Bruckhaus Deringer (86/100), Herbert Smith Freehills (77/100), Eversheds Sutherland (75/100).
Sources: Brand Analyzer scan
Burges Salmon has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 42, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Burges Salmon official site
Burges Salmon was founded in 1841. Burges Salmon operates in the Legal category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Burges Salmon scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Legal options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Burges Salmon official site
Burges Salmon is a market-leading independent UK law firm, founded in 1841. It provides legal services to businesses, organisations, and individuals, positioning itself as purpose-driven with a focus on service quality and social responsibility.
Sources: Burges Salmon official site
Burges Salmon can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Burges Salmon official site
Burges Salmon scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Burges Salmon has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #333,889 (Tranco) and a Moz Domain Authority of 46/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Burges Salmon from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Burges Salmon: Blackadders (80/100), BDO (80/100), CalChamber (80/100), Campaign Legal Center (80/100).
A step up - brands to learn from: Wipfli (81/100), Isaacs & Isaacs (81/100).
Category leader: Law.com (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.