The definitive guide to genealogy
Burke's Peerage (burkespeerage.com) scores 71 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, Other brands, in the 25th percentile of 10534 Media & Entertainment brands.
Burke's Peerage is a genealogical and heraldic reference institution established by John Burke in London in 1826. It documents the lineage of the Peerage, Baronetage, Knightage, and Landed Gentry of the United Kingdom, as well as prominent families of Ireland, the Commonwealth, European and Latin American royal and noble houses, distinguished American families, and ruling families of Africa, the Middle East, and Oceania. It is regarded as a long-standing authority on family history and heraldry.
| Brand Name | Burke's Peerage |
|---|---|
| Domain | burkespeerage.com |
| Industry | Media & Entertainment, Education |
| Founded | 1826 |
| Headquarters | London, United Kingdom |
| Main Competitors | Debrett's (83/100), Ancestry (85/100), FamilySearch (78/100), MyHeritage (87/100), The Peerage, Findmypast (84/100) |
Moz Domain Authority 49/100 vs category average 54 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,995,318 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Burke's Peerage has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Burke’s Peerage was established by John Burke in London in 1826 during the reign of King George IV. Since then, it has become the definitive guide to the genealogy and heraldry of …" (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram; no detected presence on LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Burke's Peerage?", Claude could identify the brand as of September 2026. Burke's Peerage is a long-running publisher of genealogical and heraldic reference works, most famously the directories of British and Irish aristocratic and landed gentry families dating back to the 1820s. It has historically served as an authoritative record of peerage, baronet Best known for Publishing the authoritative genealogical directories of British peerage and landed gentry families since 1826.
When asked "Best brands similar to Burke's Peerage?", Claude would recommend Burke's Peerage as of September 2026. It's the definitive historical reference brand in aristocratic genealogy, so it naturally comes up alongside sources like Debrett's when discussing peerage and lineage records.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Burke's Peerage's main competitors in Media & Entertainment: Debrett's (83/100), Ancestry (85/100), FamilySearch (78/100), MyHeritage (87/100), Findmypast (84/100).
Sources: Brand Analyzer scan
Burke's Peerage is a genealogical and heraldic reference institution founded in London in 1826 by John Burke. It is best known for documenting the lineage, titles, and family histories of the Peerage, Baronetage, Knightage, and Landed Gentry of the United Kingdom, as well as noble and distinguished families from Ireland, the Commonwealth, Europe, Latin America, the United States, and other regions. It has operated for nearly 200 years as a reference source on aristocratic and historically prominent families.
Sources: Burke's Peerage official site
Burke's Peerage has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 22, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Burke's Peerage official site
Burke's Peerage was founded in 1826. Burke's Peerage operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Burke's Peerage records and preserves the genealogy and heraldry of historical and distinguished families worldwide. This includes compiling detailed records of the British Peerage, Baronetage, Knightage, and Landed Gentry, as well as royal, imperial, and mediatised families of Europe and Latin America, presidential and distinguished families of the United States, and ruling families of Africa, the Middle East, and Oceania. Its work functions as a reference resource for tracing family lineage and heraldic history.
Sources: Burke's Peerage official site
Burke's Peerage provides genealogical and heraldic reference records covering the Peerage, Baronetage, Knightage, and Landed Gentry of the United Kingdom, prominent families of Ireland and the Commonwealth, Imperial, Royal and Mediatised families of Europe and Latin America, Presidential and distinguished families of the United States, and ruling families of Africa, the Middle East, and Oceania.
Sources: Burke's Peerage official site
Burke's Peerage scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Burke's Peerage official site
Burke's Peerage is known for being the definitive historical reference on the genealogy and heraldry of the United Kingdom's Peerage, Baronetage, Knightage, and Landed Gentry, along with royal and noble families internationally. Founded in 1826, it has built a long-standing reputation as an authoritative source documenting the lineage of ruling and influential families connected to the British Empire and beyond.
Sources: Burke's Peerage official site
Burke's Peerage can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Burke's Peerage official site
Burke's Peerage is used by genealogists, historians, and researchers, as well as members of royal and noble families and individuals interested in heraldry and family history.
Sources: Burke's Peerage official site
Burke's Peerage scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Burke's Peerage has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (22/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,995,318 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Burke's Peerage from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Burke's Peerage: BumbleBear (71/100), The Bowery Presents (71/100), Busification (71/100), Cable Dahmer Arena (71/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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