Creating Excitement and Impression
Bushiroad (bushiroad.com) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, E-commerce brands, in the 76th percentile of 9205 Media & Entertainment brands.
Bushiroad is a Japanese entertainment company founded in 2007 and headquartered in Nakano, Tokyo. It develops and publishes trading card games, anime, mobile games, music, and live events, forming an integrated multi-platform entertainment ecosystem. Known for franchises such as Cardfight!! Vanguard and BanG Dream!, Bushiroad targets fans of trading card games, anime, idol/music content, and mobile games both in Japan and internationally, combining collectible gaming with cross-media storytelling and fan experiences.
| Brand Name | Bushiroad |
|---|---|
| Domain | bushiroad.com |
| Industry | Media & Entertainment, E-commerce |
| Founded | 2007 |
| Headquarters | Nakano |
| Main Competitors | Bandai Namco (73/100), Konami (87/100), The Pokémon Company (91/100), Wizards of the Coast (88/100), Kadokawa (74/100), Good Smile Company |
Moz Domain Authority 57/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #191,428 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Bushiroad has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "ブシロードの製品・イベント情報をお届けする公式サイトです。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Bushiroad?", Claude could identify the brand as of September 2026. Bushiroad is a Japanese trading card game and media company founded in 2007, best known for producing card games like Cardfight!! Vanguard and Weiss Schwarz, and it also owns wrestling promotions like New Japan Pro-Wrestling and Stardom. Best known for Cardfight!! Vanguard trading card game and ownership of New Japan Pro-Wrestling.
When asked "Best brands similar to Bushiroad?", Claude would recommend Bushiroad as of September 2026. It's a well-known name in the trading card game and anime-adjacent entertainment industry, especially relevant alongside companies like Bandai or Konami.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bushiroad's main competitors in Media & Entertainment: Bandai Namco (73/100), Konami (87/100), The Pokémon Company (91/100), Wizards of the Coast (88/100), Kadokawa (74/100).
Sources: Brand Analyzer scan
Bushiroad has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bushiroad official site
Bushiroad was founded in 2007. Bushiroad operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bushiroad is headquartered in Nakano. Bushiroad operates in the Media & Entertainment category.
Sources: Wikidata
Bushiroad offers trading card games, anime productions, mobile games, music content, and live events. Its portfolio includes franchises such as Cardfight!! Vanguard and BanG Dream!, which span card games, animated series, idol music groups, and interactive mobile applications, forming an integrated entertainment ecosystem.
Sources: Bushiroad official site
Bushiroad scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bushiroad official site
Bushiroad is a Japanese entertainment company founded in 2007 and headquartered in Nakano, Tokyo. It specializes in trading card games, anime, mobile games, music, and live events, operating as a cross-media entertainment business.
Sources: Bushiroad official site
Bushiroad creates and publishes trading card games, produces anime, develops mobile games, and organizes music and live events. It integrates these media into a unified entertainment ecosystem built around franchises such as Cardfight!! Vanguard and BanG Dream!, offering fans interconnected content across multiple platforms.
Sources: Bushiroad official site
Bushiroad can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bushiroad official site
Bushiroad is known for its trading card games, particularly Cardfight!! Vanguard, and for its multimedia franchise BanG Dream!, which combines anime, music, and mobile gaming. The company is recognized for blending card games with anime and idol/music content into cross-platform entertainment experiences.
Sources: Bushiroad official site
Bushiroad's content is used by fans of trading card games, anime, idol/music culture, and mobile games, including collectors, gamers, and pop culture enthusiasts. Its audience spans Japan and international markets interested in franchises like Cardfight!! Vanguard and BanG Dream!.
Sources: Bushiroad official site
Bushiroad is popular for combining trading card games with anime, music, and mobile games into a connected entertainment experience. Franchises like Cardfight!! Vanguard and BanG Dream! attract dedicated fan communities interested in collectible card gameplay alongside anime storylines and idol/music content, creating cross-platform engagement that appeals to gamers, collectors, and pop culture enthusiasts.
Sources: Bushiroad official site
Bushiroad scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bushiroad has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #191,428 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Bushiroad from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Bushiroad: Buffalo Wild Wings (84/100), Boyd Gaming (84/100), Deluxe (84/100), Caracol Televisión (84/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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